How Long Should My Social Media Posts Be?
-
Upload
content-marketing-podcast -
Category
Marketing
-
view
499 -
download
1
Transcript of How Long Should My Social Media Posts Be?
“What’s the max length for
social content on Facebook,
Twitter, and LinkedIn … and
what’s the ideal length for
maximizing engagement?”
@resonancecont
Ideal post length: 40 characters
Source:h)p://blog.sumall.com/journal/internet-‐zoo-‐ideal-‐length-‐everything-‐online.html
Facebook posts with 40 characters receive 86% more
engagement. Source:h)p://blog.sumall.com/journal/internet-‐zoo-‐ideal-‐length-‐everything-‐online.html
Ideal post length: 71−100 characters
Source:h)p://blog.sumall.com/journal/internet-‐zoo-‐ideal-‐length-‐everything-‐online.html
Tweets shorter than 100 characters receive 17% more
engagement. Source:h)p://blog.sumall.com/journal/internet-‐zoo-‐ideal-‐length-‐everything-‐online.html
Ideal post length: 16−25 words
Source:h)p://blog.sumall.com/journal/internet-‐zoo-‐ideal-‐length-‐everything-‐online.html
To Sum Up … • Just because you can max out that
character limit doesn’t mean you should.
• It takes time and effort to make your posts “right and tight,” but the investment will pay off in higher engagement rates.
@resonancecont