How Lady Gaga Turns Followers into Fanatics - with Jackie Huba
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Transcript of How Lady Gaga Turns Followers into Fanatics - with Jackie Huba
@33voices / www.33voices.com / [email protected]
NOTE:The following represents ten highlights
from the interview by @MoeAbdou, founder & host of 33voices®.
Click to stream audio
Jackie Huba
Named as one of the 10 most in-fluential online marketers, Jackie
Huba co-authors the award-winning Church of the Customer blog.
With more than 105,000 daily readers, it’s ranked as one of the most popular
business blogs in the world.
33voices.com/Jackie-Huba
When you take the long view for your business, your thinking becomes more strategic.ask yourself if you want to be around for the next quarter,
or the next quarter century?
No.1
33voices.com/Jackie-HubaNo.2
Great businesses make it a priority to acquire new customers each day.the best businesses work harder to make the top 1% of their customers
feel like super heroes.
33voices.com/Jackie-HubaNo.3
When you lead with values, and deliver on your promises, your customers will be your chief evangelists -
and your ROI will be exponentially higher than your competitors.
33voices.com/Jackie-HubaNo.4
Sell the benefits of your product, and you’ll be judged against your competitors.
tap the emotions that your products ignite
and you’ll eliminate the competition.
33voices.com/Jackie-HubaNo.5
Obscurity is your enemy. If you want to stand out, give people something to talk about.
Take some risks!
33voices.com/Jackie-HubaNo.5
Obscurity is your enemy. If you want to stand out, give people something to talk about.
Take some risks!
33voicesJackie Huba - Obscurity is the enemy
33voices.com/Jackie-HubaNo.6
Name your community and you give it an identity that strengthens the bond with your brand.
Think, ‘Little Monsters.’
33voices.com/Jackie-HubaNo.7
Treat your customers like you want to be treated and they become the best R&D lab you’ll have have.
33voices.com/Jackie-HubaNo.8
Make your life a performance,
but, never, ever lose your true sense of identity.
33voices.com/Jackie-HubaNo.9
Say “please” and “thank you” often,and watch your word of mouth soar.
33voices.com/Jackie-HubaNo.10
When you know who you are,the opinion of others doesn’t matter.
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