How Journalistic Principles Will Shape Digital Marketing - BrightonSEO 2014
30
v HOW JOURNALISTIC PRINCIPLES WILL SHAPE THE DIGITAL MARKETING OF TOMORROW JULIA OGDEN
-
Upload
zazzle-media -
Category
Marketing
-
view
4.056 -
download
0
description
This is my presentation from the 2014 BrightonSEO conference. It walks through how skills built up from print journalism can translate into winning strategies for digital.
Transcript of How Journalistic Principles Will Shape Digital Marketing - BrightonSEO 2014
v
HOW JOURNALISTIC PRINCIPLES WILL SHAPE THE DIGITAL MARKETING
OF TOMORROW
JULIA OGDEN
v
XXXX CONTENT LED PLAN
v
v
v
v
TEEN DREAMS
v
v
JONATHAN ROSS
v
BAZ BAMIGBOYE
v
KENNETH BRANNAGH
v
DAME JUDI DENCH
v
DAME JUDI DENCH
v
v
v
v
v
v
v
v
WHO WROTE THIS?!
v
v
BE DIFFERENT
v
v
v
v
VARIETY IS THE SPICE
OF LIFE
v
v
v
v
Julia Ogden Head of Content
@JuliaOgden2 www.zazzlemedia.co.uk [email protected]
THANKS FOR LISTENING QUESTIONS WELCOME