How it was used in Nation Branding Denmark - Svend.pdf · COP15 COPENHAGEN UNITED NATIONS CLIMATE...

COP15 COPENHAGEN UNITED NATIONS CLIMATE CHANGE CONFERENCE 2009

COP15:How it was used in Nation Branding Denmark

ICCA Congress, Hyderabad, October 27 2010

Svend Olling, Head of Department, Royal Danish Ministry of Foreign Affairs


...the largest political conferenceever hosted by Denmark

COP15 Logistik | www.cop15.dk

COP15 was…


... and the largest summit everoutside of New York.


COP15 was…


What was COP15?

• Conference of the Parties of the UN Climate Change Convention

• Venue: Bella Center in Copenhagen

• Outcome: Copenhagen Accord, adopted by 126 countries



Number of COP participants


• 126 Heads of State and Government

• 2.500 meetings

• 47.446 registered

• 33.526 participants

• 8.000 technical staff

• 5.500 computers

• 1.500 km cabling

• 1.000+ parallel events

• Budget 72,5 millon USD

• Volume: 40 x European Council


A few numbers



Logistics and more

Transport

Bella CenterNGO’s Press

Lodging

Public DiplomacyCateringIT


1. Security

2. Outcome

3. Showcasing

4. Sustainability


Sustainability was priority #4


• First summit ever to be certified sustainable (BS8901)• 100 percent offsetting of emissions: I Bangladesh• 93 percent of participants used public transportation• 53 percent of hotels in Copenahgen are now certified green• 40 percent of food supplies collected within 160 km• 67 percent of food supplies certified organic• Windmill erected at Bella Center• Organizers won GreenBiz award 2009 for green procurement• Sponsors required to adhere to UN Global Compact


Greening snapshot

“We have tried to make a new and different conference in Copenhagen. Wehave no bottled water, only pure, clean drinking water from as hard as possibleto limit the carbon footprint of the conference.”the tap. Two thirds of all foodhere at the conference is organic. “


Zero gift policy

COP15 Logistics | www.cop15.dk


Copenhagen SustainableMeetings Protocol


WWW.CSMP.DK


GreeningCOP15 Logistik | www.cop15.dk


Guests very statisfiedCOP15 Logistik | www.cop15.dk

"Never have I seen a big event like this run sowell.“

(The Economist)


Stakeholders and onlookers happyCOP15 Logistik | www.cop15.dk

"Never have I seen a big event like this run so well.“(The Economist)

GreenBiz09

Special Award

of Honour 2010



Key insights

1. Power of collaboration2. Sustainability is not expensive3. Share sticky stories4. External certification increases

performance and credibility


1. Significant advances in green knowledgebase in Copenhagen

2. Direct earnings from 50.000 + visitors.

3. Contribution to branding efforts

•Nation branding

•Greentech industry

•Copenhagen: Capital of Sustainable Meetings


What was in it for Denmark(besides Copenhagen Accord)


www.csmp.dk


How it was used in Nation Branding Denmark - Svend.pdf · COP15 COPENHAGEN UNITED NATIONS CLIMATE...

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