How IT marketer created sustainable revenue streams

through data appending service

The client is a provider of networking and Internet security solutions for

small and mid-sized businesses across America and Canada. The

company provides a wide array of services including Internet

connectivity, data recovery services, VOIP and video streaming

services.

The firm markets their services to the consultants and their customers

through elegant mailers and direct marketing brochures that are

designed to reinforce the niche edge.

Getting the word out about high-end services is always a challenge. But

during downtime, the traditional approaches to marketing are

particularly ineffective.

Disparate data sources Limited access to target marketsLack of cutting-edge marketing toolsLimited information base about existing customers

The choice to partner with B2Bdatapartners wasn’t difficult as they were

already familiar with the company’s other data quality offerings. Here’re

the business benefits and highlights:

Deployed First task was to consolidate data from all sources. It

helped in building a single, accurate, organized view of their

customers

Added the missing contact details to the database

Provided the client with highly targeted target data

Uncovered "high probability" prospects, & increased revenue by

43%

Challenges:

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Solution:

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Industry:

Annual Revenue:

Employees:

Services:

Testimonial:

Information Technology

$110 million

2020

List and Database Services

"Our customer data was just a mess. There was no way to reach profitable customer pools from the current data. After B2Bdatapartners took over our data, we were able to achieve 43% growth from database marketing." –

Stacey Howard, CMO.

Case Study

www.b2bdatapartners.com 800-382-4081 info@b2bdatapartners.com