How innovation in Personal Broadband is meeting the challenges of this new emerging economy.

Presentation to WeTecScott Slater

March 19, 2009

Two revolutionary forces – the advent of the Internet and widespread deployment of wireless networks – have swept the communications world in the past two decades, changing how individuals interact and companies do business. Over the next three years the number of global residential broadband subscribers is expected to reach 527 million, while mobile subscribers will reach 5.5 billion within the same timeframe. Technology convergence is the culmination of those two forces. It (Personal Broadband) promises access to personalized and location-aware content anywhere, anytime -- and through any device. As these elements converge, it also accentuates the business challenges created by an “always on” culture.

---- from a Price Waterhouse report on Personal Mobility

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Hey! It’s all happening between Google & Clearwire

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Recent Innovation between wireless and internet:

Device Specific Initiatives Apple iPhone / iPod App Store

Google AndroidNokia OviNintendo DSi

What’s Next? Rise of social networks on the internet (New top 10)

Emergence of GPS as a layerVideo is a technology – TV is a business

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Next Generation Remote Monitoring Solutions

Latitude: 37.30 NLongitude: 121.87 W

03.10.09 18:35

o Syclipse is in the business of real-time monitoring and tracking of assets and activities.

o Re-deployable mobile or fixed platform provides real time video, voice or data securely via the internet.

o Real time video and data (including internet data) can be shared instantly with any device or network.

o Customers only pay for use of the wireless network.

Tactical & Force Multiplying Innovations

Non descript device is size of Blackberry

Services are controlled by user and deliverable through the Internet to user’s: Desktop/Laptop Cell/Smart Phone Pagers Servers Transfer to Data Base/API Others Syclipse’s Devices

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Police Car Chase Action video-audio recorded. Scene localized/mapped and Police Dispatch notified. Nearby police forces alerted with video-audio scene preview. Give responding units a full view to the situation live before they arrive

on scene. Chances of apprehending suspects increases dramatically thereby

saving thousands of dollars in preventive damage as well as post investigative work.

Armored Car Assault Action video-audio recorded (panic button/crash detection etc.). Scene localized/mapped and Service Assistance Center notified. Nearby police forces alerted with video-audio scene preview. Remotely shut and lockdown hijacked vehicles. Millions of dollars are saved annually through successful police

intervention.

Copper Wire Theft Human activities detected: Action video-audio recorded with motion

sensors and night vision. Scene localized and Service Assistance Center notified. Local authorities notified and deployed. Suspects are identified and apprehended; saving hundreds of thousands

in infrastructure repairs and replacements.

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Re-deployable Real-time Scenarios

Business & Assets Monitoring ServicesBusiness & Assets Monitoring Services– Resource Management– Fleet Management– Employee Monitoring– Automotive Diagnostics– G Force Triggers– Black Box – Visual Verification

Asset Protection– Company Infrastructure– 240 Degree Surveillance

Monitoring Transport NetworksMonitoring Transport Networks Monitor Airports & Dispatching TSA Observe Local Transportation Systems

National SecurityNational Security Infrastructure Protection Deploying Emergency Response

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Syclipse’s Services Suite

Real time data collection Easy data redistribution Tactical advantage Real time alerts Live video - audio Real time telematics control User management Over the air upgradeable Remote device management Integrates into existing fleet Management Systems Software as a service On demand by customer Web interface Supports .net, .tv, .mobile, .com Nationwide Footprint

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Surveillance of Public & Private Asset & Infrastructure

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“Video is a technology – TV is a business”

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The video place shifting revolution will explode when videos become: smaller better faster and cheaper

to distribute.

“High-definition streams still tend to run into network bottlenecks and slow connection speeds at people’s homes. Whoever can solve or bypass these problems will become adopted by more video sites as the demand for HD video rises.”

Tech Crunch – April 14, 2008

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What problems does Trusight address for video?

Bandwidth : Natural Compression: 50% - 80% smaller Image Quality : 500 times up to 8.6 Billion times better Brightness : Reduces power/voltage requirements 16 bit Dynamic Range : Greater intelligibility anywhere Real time : 30 to 60 fps (local and global) Ubiquitous : 2 Mb footprint Standards based - Uses existing formats

Bandwidth : Natural Compression: 50% - 80% smaller Image Quality : 500 times up to 8.6 Billion times better Brightness : Reduces power/voltage requirements 16 bit Dynamic Range : Greater intelligibility anywhere Real time : 30 to 60 fps (local and global) Ubiquitous : 2 Mb footprint Standards based - Uses existing formats

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High sensor noise is added to Logarithm of image resulting in 5-7 bits of washed-out color-depth

•••

Pain: current imaging put severe limitations on color perception

Original scene

> 30 bit/color

Captured image

< 8 bit/color

Capture

•••

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< 8 bits/color

Linear image capture technology reduces sensor noise by a factor of 1,000 – adding 10 bits of color-depth and sensitivity.

16 bit/color < 5 bits/color

Cure: addressing both capture (SNR) and display emphasizing dynamic range (DR) - color depth dimension

Original scene Captured image Displayed image

> 30 bit/color

Capture Display

••• Effective 16

bit/color16 bit/color

Color depth optimization optimizes the colors that can be seen on a display based on the way our eyes see color.

Trusight has “cracked the code” for how the human retina processes and delivers information to the brain.

Adaptive color depth optimization via retinal dynamic range compression (DRC). This adaptive approach maximizes data that is interpreted by the brain as “information”.

The eye can see 1010 (10 billion) – 1013 (10 trillion) levels per component

With Trusight - we have the ability to “perceive” 1010 (10 billion) levels per component

Without Trusight the neural pathway can only pass 30 to 70 levels per component

Eye Brain / CortexNeural Pathway

Retinal DRC- The retina optimizes the color depth of what we see.

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Key image processing differentiator: the human factor

Current image restoration is limited by the ability to

analyze the entire image in real-time.

Trusight technology interprets colors the way the human retina does which leads to faster, simpler and more efficient processing and superior image quality.

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Trusight technology: 14 bpc picture

Image from Varian

Before: effective 5 bits/color After: effective 14 bits/color

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Without Trusight innovation: effective 5 bit/color HDTV

Image from Sony HDR-FX1- 3CCD Camera – file size 13Mb

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With Trusight: effective 16 bit/color HDTV

Image from Sony HDR-FX1- 3CCD Camera – File size 5 Mb

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The Green Value –Disrupting the video backlight power equation

Backlight demands of

current mobile devices

weigh dramatically on

cost and performance

Manufacturers now spending

$6 on device to maintain

backlight and battery life.

Trusight increasesmobile device performance.

Expanded dynamic range

automatically brightens and

sharpens image with decrease in

power.

Offers:•2x increase in

backlight • 2x increase in

battery life.

Sustainable Telecom Operational Value

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Real time Video or image shift -60 fpsMoves to 16 effective bits from 8 bits (any display)Reduces the battery/voltage required to viewCodec then reduces total file size by 60%Can sit in cloud (carrier/ISP/content)Accurately preserves the average light and low spatial frequenciesImproves acuity with luminance and best possible color fidelity. 

faster-better-cheaper-smaller & greener

How Telecom innovation can succeed in this challenging environment

Innovation in Personal Broadband is happening now

Sustainable ideas must improve life and reducefiscal pain

Re-think the problem and the solution

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“Imagination Is More Important Than Knowledge” – Albert Einstein

(story of bank in NY)

Strategic insight for tough economic times

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http://www.personalbroadband.org

or

scott@personalbroadband.org

Questions?