CASE STUDYHow IndiaMart became Rs 250 crore company and leader in B2B marketplace in India?

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What you will find in this case

Study?1. About IndiaMart

2. Idea of B2B Marketplace

3. Business Model4. Growth and Success Story5. Marketing Strategy of IndiaMart6. Social Media Campaigns

About IndiaMart• India’s biggest online marketplace, connecting

buyers with suppliers.

• Currently number #3rd B2B marketplace in the world.

• Started by Dinesh Agarwal in 1996

• Offers a platform and tools to more than:

2.6 crore buyers 3.3 crore products 22 lakh suppliers.

The idea of B2B marketplace

Mr. Dinesh Agarwal was working with HCL America where he was deeply impressed by the internet technology

He soon realized the potential of internet in India and moved to India to bring this new technology to Indian SMEs

The internet broke the geographical boundaries and brought buyers and suppliers on a single platform in a cost-effective manner.

Buyers from all over the world can get Indian suppliers and manufacturers just through a single click.

Business Model

Offers a free service as well as paid membership to the users,

Mostly for the SMEs. Registration is free of cost for the SMEs Has an option to upgrade an account to get a

paid membership to get high end results. Also works with the business model of pay per

lead

Growth and Success

Story More than 2.2 million suppliers & 12 million buyers visiting the online platform every month.

3100 employees located in its 55+ offices across the country.

Clients from all across the world, from 200+ nations.

Service option available in more than 100+ cities in India,

700,000 registered members and nearly 5 million global buyers across various industries and verticals.

Marketing Strategy of IndiaMart

TV Advertisement: With a digital boom all across the country, IndiaMart has featured Bollywood actor Irfan Khan to drive the primary message of “Kaam Yahin Banta Hai”.

Social Media

Marketing#AaramKiTune

campaign: IndiaMart with an ample presence over various social media platforms, Facebook having more than 2.4 lakh and Twitter with more than 5000 followers, created the pre-buzz for the campaign.

#IndiaKiKhoj

campaign:IndiaMart has most recently launched its “India Ki Khoj” campaign to celebrate the spirit of entrepreneurship. Irfan Khan kick started the campaign through a tweet which was then amplified through its other digital platforms.

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