How important is Online Reputation Management for Hotels?

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 How important is Online Reputation Management for Hotels?

Visit us @ : http://www.hotelogix.com/

In today’s fast-paced world, online reputation can either make it or break it for a hotel

Hotels, planning on expanding their presence online should consider online reputation management as no one depends on traditional advertising or word of mouth anymore

People are vigorously using internet to gather information about hotels, services or any other information

This is where an online reputation management becomes vital as having a good online reputation will boost your business, regardless of the industry type

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Visit us @ : http://www.hotelogix.com/

Sources of Business 

Here are a few cases of big brands that failed at reputation management:

Dark Horse Café received a tweet criticizing their lack of electrical outlets for laptops

Their response was something like: “We are in the coffee business, not the office business. We have plenty of outlets to do what we need.”

This type of negative response and negligence doesn’t work in today’s online market. So avoid being negative and consider it your responsibility to respond to such reviews politely

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Visit us @ : http://www.hotelogix.com/

Nestlé received negative comments about their environmental practices a few years ago, and they did not address them

People started becoming aggressive and posted altered versions of the Nestlé logo, forcing the company to close their public page

Never do the mistake of not responding to reviews from your guests as online world has a reach that you can’t even dream of and one such laxity can cost you a huge loss

Amy’s Baking Company fought fire with fire against a one-star internet review. Their insults against the reviewer eventually were picked up by the local news

Media is a powerful weapon that can either take you to highs or bring you down to ashes so make sure you don’t end up making a mistake of responding to the reviewer gravely

Since majority of people spend enormous amount of time on the internet nowadays, it is ideal for every hotelier to manage their online reputation efficiently

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Hotelogix held a webinar on why social media is important for online reputation management which emphasizes on the importance of online reputation management

If interested, watch it here

Webinar On ORM and Social Media

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Thank You

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