How I used Facebook Ads in running a campaign for my ebook offer
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Transcript of How I used Facebook Ads in running a campaign for my ebook offer
How I used Facebook Ads in running a campaign for
my ebook offer
Ann Kristine A. Peñaredondo
Social Media Engineer | Podcaster | Published Author | Mastermind Coach
AnnKristine.com
February 17, 2017 was the third year of my full-time virtual career.
Have peace of mind and do more on your business. AnnKristine.com 2
So I decided to create an offer for my ebook, Small is BIG.
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MY OFFER: From February 14 to 17, 2017, ebookbuyers will get the PDF, audio book, and e-pub version, as well as a FREE 30-minute consultation.
All these cool anniversary stuff for only P975.00.
Have peace of mind and do more on your business. AnnKristine.com 4
First things first: I created a blog on my website.
Then, I started working on the Facebook ad campaign.
This time, I created the campaign using the Ads Manager but still under Facebook for Business.
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In part 2 (Ad Set), I worked on the following:
1. Where I would bring the people (my blog)
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In part 2 (Ad Set), I worked on the following:
2. Audience – I chose my warm audience •My email list •Those who visited my website (re-targeting)•Those who subscribed to my list but did not buy my ebook
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In part 2 (Ad Set), I worked on the following:
3. Placements – where I want the ads to show. For this campaign, I only chose newsfeed and mobile placements.
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In part 2 (Ad Set), I worked on the following:
4. Budget and Schedule –•how much would the campaign cost (US$1 a day)•how long the campaign would run (4 days)
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My Facebook ad campaign was approved!Have peace of mind and do more on your business. AnnKristine.com 16
Here are the results of my Facebook Ad campaign for my third year anniversary offer:
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I got one buyer for my anniversary offer.
The buyer got the PDF, audio book, and e-pub version, as well as a FREE 30-minute consultation.
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I am happy with the results because if you noticed, I spent close to P200.00 for the ads for one buyer who bought my anniversary offer worth P975.00.
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On the other hand, using Ads Manager is alright. But if you can, use Power Editor because it has better features.
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While running this Facebook Ads campaign, I concurrently ran my first LinkedIn ads.
And the best part of running the LinkedIn ads was I did not pay anything!
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How did that happen?
Stay tuned for the next content.
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BUSINESS OWNERS: I heard you say "Ann is EXCEPTIONAL!“
Answer my preliminary survey:http://bit.ly/ExceptionalVASurvey
Consult with me:https://clarity.fm/annkristine