Vibe:

Vibe is targeted at both males

and females between the age

of 18-34. The audience of the

magazine is known as a ‘niche’

audience because it is a small

and specific audience.

Additionally, the audience is not

categorized into one specific

social class, however middle-

class is the main group in which

the audience falls into.

Furthermore, the magazine is

not aimed at one particular

ethnic group either, although

the majority of the audience

tend to be of the black race.

XXL:

XXL is targeted more towards the gender of males between the age of 16-

27 due to the masculine images and colours used. The audience of the

magazine tend to fall into the middle-class even though it is not aimed at

one specific social group. Also, the magazine is targeted at all these

people who have a passion for RnB/Rap/Hip Hop music and not specific

to one ethnic group. However, the black race seems to be the majority of

the audience, especially because black-raced people are conventionally

on the cover of this genre of magazine.

Urban (my magazine):

Urban is supposedly targeted at males and females

(event hough only images of females have been

included- these appeal to both men and women). The

age group it is targeted at is mainly 16-18 year olds,

however from my audience research someone the

age of 29 took my survey therefore meaning they are

interested in RnB/Rap/Hip-Hop genres of music which

means the overall target audience is generally 16-29

year olds. The social class of the target audience is not

really specified although I associate middle-classed

people to listen to RnB/Rap and Hip Hop. Also, my

magazine is not aimed towards any specific ethnic

group. However, I do believe that people of the black-

race may be more interested in this genre because

there tend to be more RnB/Rappers/Hip-Hop musicians

of this race than the white race.