How Generation Y and Boomers Will Reshape Your Agenda Hewlett, S Sherbin, L Sumberg, K

Harvard Business Review July-August 2009

What will constitute an employer of choice?

Boomers and Gen Y are similar

Policies and strategiesto attract Boomers & Gen Y

Impact on IS consulting

Overview

Dav

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The Research 2 National surveys of employed

university students June 2008 and January 2009 Interviews and focus groups

Some definitions

Generation Years In 2009 they are…

Veterans Born before 1945 > 64 years old

Baby Boomers (aka Boomers)

Born 1946 – 1964 45 – 63 years old

Generation X Born 1965 – 1978 31 – 44 years old

Generation Y Born 1979 – 1994 15 – 30 years old

Generation Z (aka iGeneration)

Born 1995 – 2010 0 – 14 years old

Generation Alpha? Born 2011 – 2026??

Odyssey - Take time out to explore passions, hobbies or volunteer work.

Shared Vision and Values – Both groups have a sense of obligation to make a positive contribution to society.

Achieving balance with flex and remote working – Work / life balance and working remotely are important to both groups.

Mentoring and generation jumping – Gen Y’s look to Boomers as mentors while Boomers like to take Gen Y’s under their wings, despite the layers of corporate hierarchy.

Kippers – Kids in Parents Pockets Eroding Retirement Savings. Child-parent bonds are very strong, with many Boomers providing financial support to their adult children.

Rewards Remix - Other forms of pay are becoming important.

How are Boomers and Gen Y alike?

How to select a “Company of Choice”

Impact on Consulting

How to select a “Company of Choice” Be aware of the generational

differences

Impact on Consulting

How to select a “Company of Choice” Be aware of the generational

differences Assess yourself in terms of the “cultural

fit”

Impact on Consulting

Impact on Consulting How to select a “Company of Choice” Be aware of the generational

differences Assess yourself in terms of the “cultural

fit” Connectivity

Impact on Consulting How to select a “Company of Choice” Be aware of the generational

differences Assess yourself in terms of the “cultural

fit” Connectivity What will external consulting become?

Impact on Consulting How to select a “Company of Choice” Be aware of the generational

differences Assess yourself in terms of the “cultural

fit” Connectivity What will external consulting become? Understand the style of management

Impact on Consulting How to select a “Company of Choice” Be aware of the generational

differences Assess yourself in terms of the “cultural

fit” Connectivity What will external consulting become? Understand the style of management Gen Y’s managing Gen Z’s?

Questions