How Genentech developed its employee advocacy program

 Traci Scovel  Principal Program Manager, Genentech

 Lisa Rose  Principal Program Manager, Genentech

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•  Founded in 1976 and celebrated its 40th Anniversary in 2016 •  Became a member of the Roche Group in March 2009 •  Headquartered in South San Francisco, California •  Approximately 14,500 employees in the U.S. •  Headquarters for all Roche pharmaceutical operations in the U.S.

-  ~40 medicines approved for people with various serious or life-threatening diseases -  Genentech’s Research and Early Development group (gRED) has ~25 potential new medicines in

preclinical and clinical development

Genentech Fast Facts

Today’s agenda

•  Employee Advocacy at Genentech

•  Excite Your Employee Community

•  Activate a Social Savvy Workforce

•  How Are We Doing? •  Takeaways & Questions

Leverage influencing employees to help us

identify, attract and hire amazing people

Excite, entice & empower employees to

take ownership in amplifying our collective voice, mission & culture

Members of GNE’s corporate

staffing team organized & activated an

initiative designed to:

Recruiting isn’t just for recruiters •  A need to find and hire the people who will continue to push the boundaries

of science to shape the future of medicine.

Create Connections

 Lots of Reasons to enlist employees!

•  Share sense of pride and great work happening

•  Showcase company culture

 EMPLOYEE ADVOCACY ISN’T NEW…

Attract Recruit Retain

gEEP Defined  The Genentech Employee Ambassador Program (gEEP) is designed to leverage influencing employees to identify new talent for positions across the company. The program will:

Empower Engage Equip

Role of the Ambassador IDENTIFY REFERRALS & FOSTER RELATIONSHIPS

Create a pipeline of referrals for critical target groups

Augment Amazing Discoveries (complement to our ERP program)

INCREASE (TALENT) NETWORK

Amplify the Genentech talent brand and employee experience

INSPIRE OTHERS

Demonstrate pride of Genentech as a Great Place to Work

FOSTER INFORMATION SHARING

Gain competitive intelligence on market changes and community

Build awareness via Social Media by becoming Social Influencers

Provide genuine employee perspective

Share authentically about our mission and culture

EXCITE YOUR EMPLOYEE COMMUNITY

Dare to Innovate

Agitate

Innovate

Contemplate

Illustrate

Internal Promotion: make it mean something & make it fun!

gEEP Summit

An event to build awareness and excitement

gEEP gEEP Overview

Enhance your LinkedIn

profile

Amazing Discoveries

(ERP) Conferences/

Events

Social Media

ACTIVATE A SOCIAL SAVVY WORKFORCE

Bringing the Social Savvy to gEEP

 Get the right content to the right employees at the right time and enable safe, easy sharing

Help Position Employees as Thought Leaders

Amplify Genentech Initiatives and Culture

Ensure Consistency and Compliance

Pilot •  Who: small controlled

Pilot group of 15-20 employees from Corporate Staffing

•  Strategy: simple content strategy, focus on adoption and learning how to use the platform

•  Training: hands-on training for pilot participants and program managers

Phase 2A •  Who: Invite Corporate

Staffing

•  Strategy: Simple content strategy, focus on adoption and learning how to use platform

•  Training: In-person training

Phase 2B •  Who: Invite all

socially-active gEEPers

•  Strategy: Begin simple content targeting by sites and functions

•  Training: Small group webinars for all participants

Phase 3 •  Who: Employee

Community

•  Strategy: Targeted content for all participants to create a highly relevant experience

•  Training: gBar (Summits, Lunch & Learns, Team Meetings, hosted training materials within the hub)

Start small, show value, gain approval, optimize, & expand effectively

Social Sharing Game Plan: Iterate & Evolve

HOW ARE WE DOING?

gEEP Overview

AMBASSADORS 146

four HIRES 27 EVENTS

73 R E F E R R A L S

2016 Jan-Aug OVERVIEW

The gEEPer experience

JOAN SKINNER

… great find! Think we should have her meet Sr. Leaders (officers) at Roche/GNE .....She could have great impact in PT.

CLAIRE PAIRAUD

......I definitely recommend her as a great candidate for leadership opportunities in PT.

JOAN SKINNER

A great impact on PT … thanks for your excellent work on the PT Women ambassadors program. JAMI PALUMBO

......this is very exciting and keep the momentum!

Identify the problem statement & define a clear objective

Start small, show value, gain approval, optimize, & expand effectively

Excite and engage your employees

Create an easy avenue and process

Key Takeaways:

THANK YOU!