How Five Ski Companies Used Great Content Marketing to Build Links
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HOW FIVE SKI COMPANIES USED GREAT CONTENT MARKETING TO BUILD LINKS Iain Martin, Skipedia Travel Marketing
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Transcript of How Five Ski Companies Used Great Content Marketing to Build Links
HOW FIVE SKI COMPANIES USED GREAT CONTENT MARKETING TO BUILD LINKS
Iain Martin, Skipedia Travel Marketing
1. SUN VALLEY, IDAHO
1400 shares on Mashable1300 Tweets$3m in earned media
2. SNOWSKOOL
750 Facebook shares1000 Pinterest repins4000 blog links
3. VAIL RESORTS
200,000 shares in 5 weeks2 million social shares 31% increase in revenue
4. INTERSPORT SKI HIRE
10,000+ YouTube viewsGreat blogosphere buzz
5. TIGNES, FRANCE
4 million+ YouTube viewsOver 1,000 links€2.6m earned media
Iain Martin, Skipedia Travel Marketing @skipedia
THANK YOU!