Death by a million page views: How the mindless pursuit of reach is killing publishers
How Facebook's New Algorithm is Killing Organic Reach
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Transcript of How Facebook's New Algorithm is Killing Organic Reach
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[ Case Study ]How is Facebook’s Algorithm Update
Affecting Our Clients’ Reach?
Leon McLean Account Executive @ SayItSocial
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A prevailing trend surrounds the demise of organic reach for brands on
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So we analyzed the metrics of one of our clients who boasts Facebook fans
just shy of 1 MillionHere are the results..
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What does this tell us?
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1. Facebook is Rebranding Itself
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Facebook will soon no longer abide by Owned & Earned Media. The platform
will exclusively be a Paid Media Channel
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“Organic reach of the content brands publish on Facebook
is destined to hit zero. It is only a matter of time”
Marshall Manson, Managing Director of Social@Ogilvy
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Facebook is forcing you to Rethink your
converged media strategy
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2. Content is King Context is God
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Timely & Relevant content is now a necessity to your content
marketing strategy
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Only content which people are willing to engage with & share will
drive organic Word of Mouth
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Ride the HastagBuzzfeed & Upworthy don’t have
magic formulas, they have Quality Content + Strategy
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Strategy + Quality Content = Advocacy
Advocacy = ROI
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Click HereTo View The Blog Post on The
SayItSocial Blog
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