How Eventbrite leverages marketing to scale recruitment & fills tough positions (in record time) |...
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Mike Bailen, Director of Recruiting Erin Momont, Business Recruiter Eventbrite How Eventbrite Leverages Marketing to Scale Recruitment & Fill Tough Positions (in record time)
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Transcript of How Eventbrite leverages marketing to scale recruitment & fills tough positions (in record time) |...
Mike Bailen, Director of Recruiting Erin Momont, Business Recruiter
Eventbrite
How Eventbrite Leverages Marketing to Scale Recruitment & Fill Tough Positions
(in record time)
Erin Momont Mike Bailen Business Recruiter Director of Recruiting
If given the choice, I’d invest in marketing over sourcing.
Awareness Attention Action
Awareness Attention Action
Attraction Affinity Action
What’s the difference between attraction and building affinity? Anyone can get on the list, anyone can buy ads. We publish stories about why we think we’re interesting and put it out there for people to digest at their own pace. This builds the affinity.”
-Bernadette Jiwa “Meaningful, the Story of Ideas That Fly”
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
Account Executive - Festivals
Account Executive - Music
Account Executive - Registration
Account Executive - Manager
Account Operations Manager
Customer Success Manager
Enterprise Account Manager
Sales Development Representative
Sales Manager
Senior Manager - Account Management
SMB Account Executive
SMB Business Development Team Lead
SMB Sales Enablement and Training
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
Account Executive - Festivals
Account Executive - Music
Account Executive - Registration
Account Executive - Manager
Account Operations Manager
Customer Success Manager
Enterprise Account Manager
Sales Development Representative
Sales Manager
Senior Manager - Account Management
SMB Account Executive
SMB Business Development Team Lead
SMB Sales Enablement and Training
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
Where did we start?
1 Recruiter + 0 Sourcers + 1 Marketer
Storytelling drives attraction & affinity
1. The product 2. Mentorship & development 3. Collaborative tribe culture
Get the story in front of the right people
Pick your channel
Make it accessible
Reach out to your A-list
Invite people over
Get Executive Buy-in
Mobilize your best advocates
Arm your candidates
20% increase in sourced response rate 100% increase in applicants w/w
Decreased time to fill by 25%
Consult, Confirm affinity, Close
Storytelling is a more scalable hiring solution than sourcing.
• Identify your hills to stand on
• Share your story • Build affinity
Thank you [email protected]
[email protected] See all of our stories on Medium: https://medium.com/briteling-blog
