How EMC Turned Employees Into Brand Advocates

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FEATURING

TODD FORSYTHEV.P. of Conversation Marketing at EMC

LIZ BRIGHAMSr. Product Marketing Manager at Jive Software

Your Host

BERNIE BORGES






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Internal Advocacy Program

“A social business recognizes that employees are potential brand

advocates.”

Employees often have 10 times the followers as branded account(s).






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How EMC Turned Employees Into Brand Advocates

Make it easy for employees to engage in the conversation by delivering social ready content.






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Provide Social Ready Content

It’s as easy as clicking a button to share EMC content with the

community.






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Todd Forsythe VP of Conversation Marketing at EMC

“To be social externally…you need to be social

internal.”




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Executives Ignite Conversation

• Executives are influencers.

• When executives engage, they ignite conversation.

• Engage executives early in the strategy.






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Listen, Engage, Act

Getting started advice• Start simple• Listen to customers• Understand where they engage online• Learn what they are talking about• Then take ACTION!






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EMC Community Network…Powered by Jive Software

• EMC Community engages with 280,000 members globally.

• Jive software has made it possible for EMC employees to contribute a 6% share of voice.

• EMC enjoys a total of 14% share of voice between their internal and external communities.






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Learn More

• Watch Episode 5 – EMC Conversation Marketing

• Download the EMC Case study





http://www.youtube.com/watch?v=iWd8j5orKTM

http://inbound.findandconvert.com/emc-case-study

http://youtu.be/EifJ2cf4gtM

How EMC Turned Employees Into Brand Advocates

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