How effective is your digital marketing?

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Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. 71% of B2B Marketers say audience relevance is the most important element of content marketing. 46% of people read blogs more than once a day. Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all. How effective is your Digital Marketing? 70% of the links search users click on are organic - not paid. 75% of Internet users never scroll past the first page of search results. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. A 1-second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions. 57% of users say they won’t recommend a business with a poorly designed mobile site. 40% have turned to a competitor’s site after a bad mobile experience. Improve your digital presence at websitecheck.pdagroup.net Social media has a 100% higher lead-to-close rate than outbound marketing. 86% of IT buyers use social media in their purchase decision process Source: Google Mobile Playbook, 2012; HubSpot State of Inbound Marketing, 2012; HubSpot Science of Blogging, 2010; Hubspot, 2011; B2B Content Marketing Trends, 2013; Search Engine Journal; MARKETSHARE.HITSLINK.COM, 2010; MarketingSherpa, 2007; IDG Connect, 2014

Transcript of How effective is your digital marketing?

Page 1: How effective is your digital marketing?

Blog frequency impacts customer acquisition.

92% of companies who blogged multiple times a day acquired a customer through their blog.

71% of B2B Marketers say audience relevance is the most important element of content marketing.

46% of people read blogs more than once a day.

Blog posts that were shared on Twitter and Facebook got

149% more inbound links than those not shared on social media at all.

How effectiveis yourDigital Marketing?

70% of the links search users click on are organic - not paid.

75% of Internet users never scroll past the first page of search results.

SEO leads have a

14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

A 1-second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.

57% of users say they won’t recommend a business with a poorly designed mobile site. 40% have turned to a competitor’s site after a bad mobile experience.

Improve your digital presence at websitecheck.pdagroup.net

Social media has a

100% higher lead-to-close rate than outbound marketing.

86% of IT buyers use social media in their purchase decision process

Source: Google Mobile Playbook, 2012; HubSpot State of Inbound Marketing, 2012; HubSpot Science of Blogging, 2010; Hubspot, 2011; B2B Content Marketing Trends, 2013; Search Engine Journal; MARKETSHARE.HITSLINK.COM, 2010; MarketingSherpa, 2007; IDG Connect, 2014