How effective is the combination of your main product and ancillary texts?

• My ancillary projects all contain elements that link to my music video. I took photos for the print products in a similar setting. Our video is set in a town centre and is about a man who is now separated from his partner due to his use of drugs.

• I continued with the theme of black and white throughout all of my products. We decided to use the black and white theme in order to add to the sombre feel of the music video and to represent the protagonists bleak outlook on life.

• I conformed to the conventions of digipaks and posters as most if not all existing products share a consistent visual theme across all products. This can be seen in Rihanna’s digipak and music video for Loud and California King Bed.

• There is synergy across all of my products, all of theme share a consistent theme of travel and point of view shots. My digipak and poster show the protagonist travelling on a train and on a coach whilst the video shows the man travelling around the city once his journey is over. The name of the album is long road home which implies he is travelling home. However when he wakes up in the video he is on a park bench implying that he is now homeless.

• The imagery across all of my products is consistent with the use of point of view footage and photography. All of the photos and some footage is in black and white creating a consistent colour scheme throughout all of my products. The colour usage and imagery used all relate to one another and are clearly all part of a set. This creates synergy promoting the products across different platforms in order to achieve better success. The consistency in terms of visual material would help to promote sales as someone who has watched the video will recognise the album because of the similar themes and artwork.

• My finished products compare to real media products in the aspect that they conform to current conventions by having a similar theme across all platforms. They also compare by the elements that they contain, such as the poster containing reviews from popular music magazines. Achieving synergy through filming and photography was not all to hard due to the creative control that we had over the project. Due to making the print products after the video I was limited to the themes that I could explore in order to achieve synergy, a professional look and consistency.