Emergent Service Workers: This class has low economic capital but has high levels of

'emerging' cultural capital and high social capital. This group are young and often found

in urban areas.

HOW DOES MY MEDIA PRODUCT REPRESENT A PARTICULAR SOCIAL

CLASS…

‘The traditional working class is changing… It's smaller than it was in the past. The new generation are more likely to be Affluent Workers or Emergent Service Workers.’‘People consume culture in a complicated way…The Technical Middle Class are less culturally engaged while Emergent Service Workers participate in various activities.’

BETWEEN THE AGES OF 16- 25

INTERESTED IN THE ROCK SCENE

GO TO GIGS AND FESTIVALS OFTEN

MAY PLAY INSTRUMENTS. E.G. GUITAR, DRUMS, BASS

AT UNI, IN APPRENTISHIPS, MEANING LITTLE SPARE MONEY

VALUE THE ‘CULTURE’ INVOLVED IN THE COMUNITIES… DIVERSE CULTURES (URBAN LIVING.)

NOT REALLY SET DOWN IN LIFE YET E.G. TRAVEL A LOT.

BAND MERCH WORN A LOT, NOT ONES TO FOLLOW POPULAR FASHION

EMERGENT SERVICE WORKERS

The plug I have chosen to use is an event that is going to appeal to the class and genre that this product is focused upon, by doing this it creates a middle ground between the magazine, the community this product is aimed at and the consumers.The model in this feature article photo is meant to be a representation of the sort of people who would be interested in the contents of this product, the choice of clothing and make up creates an idealism of the community the consumer would aim towards.This filler uses a colloquial language that will appeal to my demographic as is speaks in the same sense as they would, showing its informality, thus showing it is something to read for pleasure.

The masthead has a font that has similar connotations to that of my magazines mode of address. This is again simply used to help entice and attract any potential customers.

I made sure that the plugs I used where ones which would appeal to my demographic. Also I focused upon using serif fonts type to ensure it had similar qualities to my mast head as so kept within my house style.

I chose the models for my magazine as they were meant to represent my demographic. I focused upon making sure the clothes and the guitar are again set within my house style to attract readers.

I made sure to incorporate my logo (mast head) into every part of magazine as I felt that this not only helped to keep my magazine within the conventions but also gave every page the house style I aimed for.

This section of my contents is designated to my magazine editor. I chose to do this as it helped to keep my magazine within convention and follow trends of magazines that have similar audiences to that of my own.

By putting some of my magazine pages on the contents it gives context to the rest of my magazine and helps show potential buyers who and what is the mag at a quick glance.

The model for this contents page features heavily throughout my magazine, this is mainly because he is an example of my demographic and thus is another way to help attract my target market.

The format for this section focuses around my house style, this is important as my style is one of the key ways I have aimed to attract my audience. By making the backing colour a darker red it again keeps with my house style and mode of address.

By re-introducing my logo I have again related my product back to my house style and thus my demographic. I have also made sure to use the same serif styled font on this to again follow the mode of address I have for my mag. This should help to attract my demographic as people like familiarity so for me to follow my house style will help attract my customers.

The headline for my double page is a pull quote from the main block of my text, by doing this I have helped to give context to what this interview is about, which would then help attract my demographic.

The image I have used for my DPS is extremely important as it has dictated the mood of the entire interview, I knew this had to be taken into account when I was taking the picture and luckily the picture was a success.

The block text for this interview has been laid out to fit into the image behind, by doing this I have created a sense of layers within the page. The layers have meant that the text itself stands out upon the page which in turn makes it more appealing to the audience.