How Do You Take Your Vacations
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Transcript of How Do You Take Your Vacations
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7/30/2019 How Do You Take Your Vacations
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Timestamp Name Age GroupAnnual Income
Bracket City of Residence
11/6/2011 23:01:48 Rohan 25-30 Years 3 Lakhs to 8 Lakhs Pune
11/7/2011 13:31:00 Nidhi Jain 30-45 Years 8 Lakhs to 15 Lakhs Delhi
11/7/2011 15:51:43 Pooja 25-30 Years 1 Lakh to 3 Lakhs Hyderabad
11/7/2011 19:06:55 Lakshmi 45-60 Years > 15 Lakhs New Delhi
################ Vadiraja Bhatt 30-45 Years > 15 Lakhs Bangalore
################ Ganish Behl 25-30 Years > 15 Lakhs New Delhi
################ Jitendra Sambhwani 25-30 Years 3 Lakhs to 8 Lakhs Jodhpur
################ Preethi Upamaka 30-45 Years > 15 Lakhs Mumbai
################ Anshul Gupta 30-45 Years > 15 Lakhs New Delhi
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################ U Jawaharlal 45-60 Years > 15 Lakhs Hyderabad
################ GM Bagai 45-60 Years > 15 Lakhs Faridabad
################ Tanuj Arora 25-30 Years 8 Lakhs to 15 Lakhs Noida
################ Sarang 25-30 Years > 15 Lakhs Hyderabad
################ Prashant 30-45 Years > 15 Lakhs Bangalore
################ SK Deshpande 45-60 Years > 15 Lakhs Nagpur
################ Mamta Bhaskar 30-45 Years > 15 Lakhs Delhi
################ Manisha Dubey 30-45 Years > 15 Lakhs Noida
################ Abhishek M 20-25 Years 8 Lakhs to 15 Lakhs Bhubaneswar
################ Anita Subramani 20-25 Years 3 Lakhs to 8 Lakhs Gurgaon
################ Roshim Sood 30-45 Years 8 Lakhs to 15 Lakhs Noida
################ Bharat Wadhwa 30-45 Years > 15 Lakhs Delhi
################ Pia Sethi 25-30 Years > 15 Lakhs Delhi
################ Dr. Chikara 45-60 Years > 15 Lakhs Meerut
################ Aashish 20-25 Years 3 Lakhs to 8 Lakhs Gazhiabad
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################ D Prasad 45-60 Years 8 Lakhs to 15 Lakhs Bangalore
################ Anil G 30-45 Years 3 Lakhs to 8 Lakhs Mumbai
################ Tathagat 30-45 Years 8 Lakhs to 15 Lakhs Hyderabad
################ K.R. Rao 45-60 Years 8 Lakhs to 15 Lakhs Bangalore
################ Manmeet 30-45 Years > 15 Lakhs Delhi
################ Ravi T 30-45 Years > 15 Lakhs Mumbai
################ Anshul 30-45 Years > 15 Lakhs Delhi
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Are you a Club
Mahindramember?
Are you satisfied
with the current
pricing of the
Vacation
OwnershipProduct?
Are you aware of
the 25 Year
Vacation
Ownership
product from ClubMahindra?
If yes, what is your
understanding ofthis service?
Are you aware of
other Club
Mahindra products
such as Mahindra
Zest and MahindraFundays?
No Yes
Dont know much,
just heard of the
name No
No Yes
We have to be a
member of this
sceme by investing
some initial amount
and can avial the
holiday packages
for many years on
all its location for
free No
No Yes No
No No. It is costly No No
Yes
Pricing is yes. But
getting reservation
is big problem.
Have to book 6
months in advance. Yes
No Yes No
No Yes No
No Yes No
No Yes Yes
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No Yes
Its a 25 year
contract to vacation
1 week per year in
Mahindra Resorts No
No No No
No Yes
1 week vacation per
year for 25 years Yes
No No No
No Yes Yes
No Yes Yes
25 years of 1 week
vacation No
No Yes No
No Yes Yes
No Yes Yes
No Yes No
No Yes Yes
No Yes Yes
Yes No. It is costly Yes
Yes Yes Yes
Yes Yes Yes
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Yes No. It is costly Yes
Yes Yes Yes
Yes Yes Yes
Yes No. It is costly Yes
Yes Yes Yes
Yes Yes Yes
No Yes
It provides 2 weeks
free stay vacations
every year in any of
their resorts or
associated
properties No
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On an average,
how many times
do you go on a
week longvacation per year?
What was the
average cost
incurred on these
week longvacations?
Where was your
last week longvacation to?
How many
Weekend
Getaways did you
go to over the past1 year?
What was the
average cost
incurred on these
weekendgetaways?
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Rs 1,00,000 Europe < 2 < Rs 5,000
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Please mention
some weekend
getaways youvisited recently.
Do you pre-book
for all yourvacations?
How do you make
your travelarrangements?
Are you happy
with the 25 year
vacation
ownershipproduct?
Are you satisfied
with the 1 week
vacation per yearmodel?
mulshi, lonavala No Self
rajasthan Yes Self
Yes Online
Agra, Jaipur,
Vaishnodevi,
Hardwar, Rishikesh Yes Self
No. It is too long a
duration. Yes
Yes. Its a good
saving of money. Yes
Corbett No Self
Hrishikesh No Self
Lands Down Yes Online
Yes Self
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Yes
Through Travel
Agents
Yes Self
No Self
Yes
Through Travel
Agents
Yes Online
Yes Self
Yes
Through Travel
Agents
Yes
Through Travel
Agents
Yes Self
Yes Online
No Self
Yes
Through Travel
Agents
No. It is too long a
duration. Yes
Yes. Its a good
saving of money. Yes
No. It is too long a
duration. No
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No. It is too long a
duration. Yes
No. It is too long a
duration. No
No. It is too long a
duration. No
No. It is too long a
duration. Yes
No. It is too long a
duration. Yes
Yes. Its a good
saving of money. No
Jaipur No Self
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with the facilities
provided at the
Club Mahindra
Resorts? Are there
any specific
facilities you
require when onvacation. Please
Are you aware of
other Club
Mahindra products
such as Mahindra
Zest and MahindraFundays?
Are you aware of
the various
options in the Club
Mahindra VOProduct?
For a 10 year VO
product, which
package wouldyou prefer?
If the upfront cost
for the Vacation
Ownership
Product is reduced
to 1.35 lakhs for a
10 year package,
would you be morewilling to take it ?
Normal Yes
Normal Yes
Entry Level No
Normal Yes
Yes Yes No Premium Yes
Mid-Premium Yes
Entry Level Yes
Mid-Premium
Mid-Premium Yes
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Premium Yes
Mid-Premium Yes
Yes
Normal Yes
Mid-Premium Yes
Premium Yes
Mid-Premium Yes
Normal Yes
Normal Yes
Normal Yes
Entry Level Yes
Mid-Premium Yes
Yes No No Normal Yes
Yes No No Normal Yes
Yes No No Entry Level Yes
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Wifi, Adventure
Sports No No Normal No
Yes Yes No Entry Level Yes
Yes No Yes Normal Yes
Yes No No Normal Yes
Yes No No Mid-Premium Yes
Yes No Yes Normal Yes
Mid-Premium Yes
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If 1.35 lakh is for
an average
package, how
much are you
ready to pay for apremium package?
If 1.35 lakh is for
an average
package, how
much are you
ready to pay for a
Mid Premiumpackage?
If 1.35 lakh is for
an average
package, how
much are you
ready to pay for a
Entry Levelpackage?
How would you
rate such a
product on the
following factors?[Cost]
How would you
rate such a
product on the
following factors?[USefulness]
175000 - 185000 155000 - 165000 85000-95000 Good Satisfactory
165000-175000 145000-155000
I don't want entry
level Average Average
175000 - 185000 145000-155000 85000-95000 Satisfactory Good
175000 - 185000 145000-155000 85000-95000 Satisfactory Good
I don't want
premium 155000 - 165000
I don't want entry
level Satisfactory Satisfactory
175000 - 185000 155000 - 165000
I don't want entry
level Satisfactory Satisfactory
165000-175000 155000 - 165000 85000-95000 Satisfactory Good
175000 - 185000 145000-155000
I don't want entry
level Satisfactory Good
175000 - 185000 165000-175000 85000-95000 Satisfactory Satisfactory
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175000 - 185000
I don't want Mid
premium
I don't want
premium Satisfactory Good
I don't want
premium 155000 - 165000
I don't want entry
level Satisfactory Good
185000-195000 165000-175000
I don't want entry
level Satisfactory Excellent
I don't want
premium 165000-175000 85000-95000 Excellent Satisfactory
185000-195000 155000 - 165000 85000-95000 Satisfactory Good
175000 - 185000 155000 - 165000
I don't want entry
level Satisfactory Excellent
175000 - 185000 155000 - 165000
I don't want entry
level Satisfactory Excellent
165000-175000 145000-155000
I don't want entry
level Excellent Satisfactory
185000-195000 155000 - 165000
I don't want entry
level Excellent Satisfactory
165000-175000 145000-155000
I don't want entry
level Excellent Satisfactory
175000 - 185000
I don't want Mid
premium 75000-85000 Satisfactory Satisfactory
175000 - 185000 155000 - 165000
I don't want entry
level Satisfactory Good
175000 - 185000 165000-175000
I don't want entry
level Excellent Excellent
165000-175000 145000-155000
I don't want entry
level Satisfactory Satisfactory
175000 - 185000 155000 - 165000 75000-85000 Excellent Satisfactory
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I don't want
premium 165000-175000 85000-95000 Average Good
175000 - 185000
I don't want Mid
premium 85000-95000 Satisfactory Good
185000-195000 165000-175000
I don't want entry
level Excellent Satisfactory
185000-195000
I don't want Mid
premium
I don't want entry
level Excellent Satisfactory
175000 - 185000 165000-175000 95000-105000 Satisfactory Excellent
175000 - 185000 155000 - 165000
I don't want entry
level Satisfactory Satisfactory
175000 - 185000 155000 - 165000 95000-105000 Satisfactory Good
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How would you
rate such a
product on the
following factors?
[Ease ofUtilization]
Is the product is
further simplified
to a 4 Years + 6
Years extendible
product, wouldyou find it useful?
Would you be
willing to pay for
additional services
such as Camping,Houseboats, etc.?
points system,
where you would
be able to collect
points and
reimburse them
later in the year,
how would youwant the system to
using the product
after the children
reach the age of 18
years. If there was
an option to
increase the age
bracket by payingan additional
Satisfactory Yes No
Use the points to
reimburse them as
vacations Yes
Average Yes No
Use the points to
reimburse them on
other Mahindra
products such as
Cars Yes
Good Yes No
Use the points to
reimburse them on
other Mahindra
products such as
Cars No
Good Yes No
Use the points to
reimburse them as
vacations Yes
Satisfactory No Yes
Use the points to
reimburse them as
vacations Yes
Good Yes Yes
Use the points to
reimburse them as
vacations No
Good Yes Yes
Use the points to
reimburse them on
other Mahindra
products such as
Cars No
Satisfactory Yes Yes
Use the points toreimburse them as
vacations Yes
Satisfactory Yes Yes
Use the points to
reimburse them as
vacations No
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Average No No
Use the points to
reimburse them as
vacations No
Satisfactory Yes No
Use the points to
reimburse them on
other Mahindra
products such as
Cars No
Satisfactory Yes Yes
Use the points to
reimburse them as
vacations Yes
Good Yes No
Use the points to
reimburse them as
vacations Yes
Satisfactory Yes Yes
Use the points to
reimburse them as
vacations No
Good Yes No
Use the points to
reimburse them onother Mahindra
products such as
Cars No
Average No No
That's not a good
idea Yes
Average Yes Yes
Use the points to
reimburse them as
vacations Yes
Excellent Yes Yes
Use the points to
reimburse them as
vacations Yes
Excellent Yes Yes
Use the points to
reimburse them on
other Mahindraproducts such as
Cars Yes
Satisfactory Yes Yes
Use the points to
reimburse them as
vacations Yes
Satisfactory Yes Yes
Use the points to
reimburse them as
vacations Yes
Good Yes Yes
Use the points to
reimburse them as
vacations No
Good Yes Yes
Use the points to
reimburse them onother Mahindra
products such as
Cars No
Excellent Yes Yes
That's not a good
idea No
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Good Yes Yes
Use the points to
reimburse them on
other Mahindra
products such as
Cars No
Average Yes Yes
Use the points to
reimburse them as
vacations No
Satisfactory Yes Yes
Use the points to
reimburse them on
other Mahindra
products such as
Cars Yes
Excellent Yes No
Use the points to
reimburse them on
other Mahindra
products such as
Cars No
Average Yes No
That's not a good
idea No
Satisfactory Yes
Use the points toreimburse them on
other Mahindra
products such as
Cars No
Good Yes No
Use the points to
reimburse them on
other Mahindra
products such as
Cars No
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What is your brand
perception ofCountry Club?
What is your brand
perception ofSterling Resort?
Not good Average
Good Average
Average Good
Not Good Good
Not Good Average
Not Good Average
Not Good Average
Average Average
Average Average
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Not good Not good
Not good Good
Not good Good
Average Good
Average Good
Average Average
Not good Not good
Good Good
Not good Average
Not good Average
Average Average
Average Average
Average Average
Good Good
Not good Average
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Not good Average
Not good Not good
Not good Average
Average Average
Average Average
Average Average
Average Average