How Do You Stack Up? Online Marketing Benchmarks
-
Upload
eboost-consulting -
Category
Business
-
view
4.512 -
download
2
description
Transcript of How Do You Stack Up? Online Marketing Benchmarks
![Page 1: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/1.jpg)
![Page 2: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/2.jpg)
how do you stack up?benchmark your online marketing performance in 30 minutes
![Page 3: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/3.jpg)
budget allocation
email marketing
paid search
media buys
conversion rates
agenda
![Page 4: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/4.jpg)
increasing marketing budget in 2010?
Source: Econsultancy & ExactTarget
![Page 5: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/5.jpg)
increasing digital marketing budget in 2010?
Source: Econsultancy & ExactTarget
![Page 6: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/6.jpg)
okay, by how much?
Source: Econsultancy & ExactTarget
average increase in digital marketing budget is 17%
![Page 7: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/7.jpg)
what % of budget is digital?
Source: Econsultancy & ExactTarget
average = 24%
![Page 8: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/8.jpg)
most effective tactics?
Source: eMarketer
![Page 9: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/9.jpg)
where will you spend more?
Source: eMarketer
![Page 10: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/10.jpg)
2009 SEO budget
Source: SEMPO & EngineReady
12.3% of site visits
![Page 11: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/11.jpg)
email marketing math
Source: Bronto
![Page 12: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/12.jpg)
deliverability
Source: Bronto
![Page 13: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/13.jpg)
open rates
Source: Bronto
![Page 14: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/14.jpg)
click through rates (unique clicks/delivered)
Source: Bronto
![Page 15: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/15.jpg)
B2B email newsletter CTRs
Source: Lyris HQ
{ }5% 15%
![Page 16: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/16.jpg)
B2C promotion email CTRs
Source: Lyris HQ
{ }2% 12%
![Page 17: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/17.jpg)
segmented (B2B & B2C) CTRs
Source: Lyris HQ
{ }10% 20%
more on this in a sec…
![Page 18: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/18.jpg)
trigger based email (B2B & B2C) CTRs
Source: Lyris HQ
{ }15% 50%
![Page 19: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/19.jpg)
unsubscribe rates
Source: MailChimp
{ }.11% .74%media and
publishing
social networks and
online communities
![Page 20: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/20.jpg)
when you segment
Source: MailChimp
14.44%above average
open rate
14.99%above average
click through rate
![Page 21: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/21.jpg)
paid search – search vs. content
Source: Google
![Page 22: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/22.jpg)
paid search – average CTR
Source: AccuraCast
1
2
3
4
5
6
7
8
average
9
10
7.94%
5.00%
2.47%
1.96%
0.90%
0.81%
0.91%
0.74%
0.75%
0.20%
3.16%
![Page 23: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/23.jpg)
paid search – average CTR
Source: AccuraCast & Fireclick
1
2
3
4
5
6
7
8
average
9
10
7.94%
5.00%
2.47%
1.96%
0.90%
0.81%
0.91%
0.74%
0.75%
0.20%
3.16%
average conversion rate
3.15%
![Page 24: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/24.jpg)
paid search - retail
Source: Engine Ready
average order value
$117.06percentage
of site visits
19.8%average
conversion rate
2.03%
![Page 25: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/25.jpg)
media buys (display) lift search
Source: Specific Media
![Page 26: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/26.jpg)
Source: Specific Media
media buys (display) lift search
![Page 27: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/27.jpg)
media buy performance
Source: DoubleClick
![Page 28: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/28.jpg)
CTR correlated with creative size
Source: DoubleClick
![Page 29: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/29.jpg)
video completion rates
Source: DoubleClick
![Page 30: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/30.jpg)
facebook advertising
Source: eBoost Consulting
{ }.01% .05%CTRs
{ }$0.01 $0.19eCPM
{ }$0.05 $0.25CPC
![Page 31: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/31.jpg)
wouldn’t it be nice…
Source: Marketing Charts
![Page 32: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/32.jpg)
Now back down to earth
Source: Fireclick
![Page 33: How Do You Stack Up? Online Marketing Benchmarks](https://reader034.fdocuments.net/reader034/viewer/2022051319/546fd94cb4af9faa0b8b4610/html5/thumbnails/33.jpg)
Now back down to earth
Source: Fireclick