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CONTENTMAKE EVERY PIECE, YOUR MASTERPIECE!

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“THE ONES WHO ARE

CRAZY ENOUGHTO THINK THAT THEY CAN

CHANGE THE WORLDARE THE ONES WHO DO!”

- STEVE JOBS

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60%OF MARKETERS PRODUCE 1 PIECE OF ONLINE MARKETING MATERIAL PER DAY!

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EVERY 60 SECONDS…➡3.8 MILLION GOOGLE SEARCHES

➡150,000 EMAILS

➡3.3 MILLION FACEBOOK POSTS

➡500 YOUTUBE VIDEOS

➡29 MILLION WHATSAPP MESSAGES

➡1,500 WORDPRESS BLOG POSTS

➡500,000 TWEETS

➡65,000 INSTAGRAM POSTS

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55%HAVE NO CONTENT STRATEGY!

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CONTENT MARKETINGENSURING EVERY PIECE ADDS VALUE TO YOUR BRAND

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KNOW YOUR AUDIENCE

TIP 1:

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IS THIS YOUR AUDIENCE?

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AUDIENCE PERSONASWE’RE OFF AGAIN TRAVELLER

BUSINESS TRAVELLER

LOYALTY SCHEME TRAVELER

SPECIAL OCCASION TRAVELLER

BUDGET CONSCIOUS TRAVELLER

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TIP 2:

UNDERSTAND THEIR PAIN POINTS

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IDENTIFY WHAT AUDIENCES ARE SEARCHING FOR

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TIP 3:

ENSURE EVERY PIECE ADDS VALUE

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3 MILLIONOF MICROSOFT’S WEBSITE PAGES HAD NEVER BEEN VISITED

THANK GOODNESS FOR CONTENT AUDITS!

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IDEATION IS 1% INSPIRATION,

99% PERSPIRATION

TIP 4:

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TIP 5:

KEEP BUILDING ON YOUR IDEAS

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TIP 6:

WRITE WITH YOUR AUDIENCE IN MIND

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✓ OPTIMISE TITLE TAGS AND META DATA

✓ INTERNALLY LINK TO OTHER PAGES

✓ INCLUDE RECOMMENDED READS

✓ PROVIDE CALL TO ACTIONS

✓ VISUAL AND ENTICING TO READ

SEO-OPTIMISE YOUR COPY!

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MAKE EVERY PIECE, YOUR MASTERPIECE!THANK YOU

CONTENT@ITHINKMEDIA.CO.UK#DIGIDAY2017 @ITHINKMEDIAUK