How do you define a qualified B2B lead? - Alex Berman

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How do you define a qualified lead? by Alex Berman from

Transcript of How do you define a qualified B2B lead? - Alex Berman

Page 1: How do you define a qualified B2B lead? - Alex Berman

How do you define a qualified lead?

by Alex Berman from

Page 2: How do you define a qualified B2B lead? - Alex Berman

Alex BermanChief Marketing Sumo

InspireBeats.com$20 million+ Leads Generated

$2 million in B2B SalesSnazzy haircut

Award winning smile

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Ok let’s jump into it..

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1. Identify your targets are at a high level

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Company size, industry, etc

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Quick Example

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Target: Startups

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Once you have the large list...

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2. Qualify further by looking for buying signals

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Published info online that would make them a good candidate for you

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These people are ready to buy and in need of your service

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One you have those 2 things, send then a well crafted email - or just any email,

and you should have them hooked

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Any Questions?

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Alex Berman

Chief Marketing Sumo @ InspireBeats

Cell: (972) 922-9817

Mail: [email protected]

Twitter: @alxberman

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