How do they fix it?!

T. L. Ceranic

T. L. Ceranic Business & Society (ETLW 302)

Specific challenges faced

Differing political beliefs

Sanctions

Labor regulations/standards

T. L. Ceranic Business & Society (ETLW 302)

Interconnected economies

T. L. Ceranic Business & Society (ETLW 302)

Cultural Differences

“Fighting is in our DNA.”-Dana White

What’s their best option?

China India South Korea

How to proceed?

What needs to happen to decide the country that is the best “fit” for UFC?

What types of entry options exist?

So what did they decide?

China

TUF China–December 7, 2013 - January 26, 2014

-Finale: March 1st in Macao-Kim Dong-Hyun “Stun Gun”

–Cung Lee = mentor–Some issues…

Office IN China

India

TUF India–Announced as partnership with Sony Six

Looking to do several live events in the area

S. Korea

New fighters–Chan Sung Jung –Dong Hyun Kim

‘Korean Zombie’ says UFC needs to show more sensitivity toward Asians

Live event in Singapore

What Lorenzo knew:

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Solid organizational decisions utilize

Ethics–Individual–Organizational

Stakeholder analysis

Cultural awareness

T. L. Ceranic Business & Society