How do marketers influence country of-origin effects?
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Transcript of How do marketers influence country of-origin effects?
Building
Country Images
Attracting foreign businesses can
boost local economy, provide
jobs, and improve infrastructure.
Countries being marketed
Attitude toward countries can change over time
Current events also shape image of the country
Consumer Perceptions
of Country of origin
Ethnocentric people
“Made in….” label
Varies with type of product
Reputation for goods
Can encompass an entire country’s products
Domestic Perspective
Foreign Perspective
Image Credits :flickr users
Kevin Dooley Follow Business.Sir Cam
