How disintermediation has changed the world and why advertising should care
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Matteo Sarzana @ZazzaNM @ZazzaNM
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How disintermediation has changed the world and why advertising should care an overview of the best example of disintermediated business and my pov about advertising industry
Transcript of How disintermediation has changed the world and why advertising should care
Matteo Sarzana
@ZazzaNM
@ZazzaNM
@ZazzaNM
How disintermediation has changed the world and why advertising should care
@ZazzaNM
People have the power. Again.
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Every business has been affected.
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Programming
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Transportation
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Transportation
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Travel
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Creation
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Creation
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Services
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Health
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Funding
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Lending
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Food
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Tech
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What about advertising?
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@ZazzaNMyoutube video https://www.youtube.com/watch?v=KKbRAazkiWc
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@ZazzaNMyoutube video https://www.youtube.com/watch?v=lyYhM0XIIwU
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youtube https://www.youtube.com/watch?v=cgDB579WV5I
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The revolution has already happened.
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Contents
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Design
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Websites
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E_commerce
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Why it has happened. And it will last.
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Economic Drivers
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Societal Drivers
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Technological Drivers
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Which role for a brand?
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Strategy
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Curation
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Empowerment
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THANKS
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