How digitally mature is the UK charity sector? - Branislava Milosevic, Digital Leadership
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Transcript of How digitally mature is the UK charity sector? - Branislava Milosevic, Digital Leadership
#digileaders
Digital maturity in UK charities22 March 2017
Brani Milosevic @ bubana#digileaders
#digileaders
Why digital maturity assessment
Many times there will be an understanding in organisations that something needs to be done about Digital, but there is a lack of clarity about where to start or where to go next.
Digital maturity self-assessment is a way for organisations to find a roadmap towards digital maturity.
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Digital maturity competencies
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Digital maturity levels
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Sector is on Level 2 out of 5 Digital maturity by organisation size (60+ orgs)
Average: Level 2– Good digital delivery
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What’s holding NGOs back
• Data/segmentation
• Training
• Recruitment/Staffing
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What’s helpful for the future
• Attitude
• Digital budget
• Website tech
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So much needs fixing, where do I start?
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Plan audience journeys
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If you’d like to your own digital maturity self-assessment
Get in touch!
@bubana