How did you use media technologies in the construction and

research, planning and evaluation stages?

RESEARCH

Firstly my group and I had to think about what genre of the music we wanted to use for our music video. We came to joint conclusion that we would do rnb which lead us to analyse other music videos in the same genre on YouTube. I analysed 3 music videos within the rnb sector which I looked at shot for shot.

I talked about concepts of the video that I wanted to incorporate into my music video and from that allowed us to think of things that inspired us for our own music video. Also as we analysed different videos we were able to bring together different concepts for our music video

TREATMENT

The next step was making our treatment which we made on Prezi, Prezi is useful when doing a presentation as the layout is professional and also there’s a lot of different ways for things to move around which makes the presentation more enjoyable to look at.

The Prezi included all our ideas for our music video, which we then presented in front of the class. Our peers then gave us feedback on what they liked and disliked. This allowed us to collect more ideas and also make some changes to our ideas.

We then uploaded our presentation and feedback onto YouTube which allowed us to get comments from an even wider audience.

IMAGES

My group and I used google images to get ideas from other digipacks in the same genre e.g. Beyoncé, Rihanna, Ciara, Maria Carey and got inspiration from this. It allowed us to understand the concept of the digipacks and what was common for that genre and what a professional one looked like.

DSLR CAMERA

Before making our music video we were taught how to use the equipment, such as the DSLR cameras. We were shown different settings and how to attach the equipment e.g. stands and holding piece. After that we then used the DSLR camera to film our music video, we used different navigations on the camera whilst filming such as zoom and focus.

We also used pan to add interesting and different shots which would merge together on final cut pro. In addition to this we had to the use the DSLR cameras for our photo shoot for the digipak, where we had to take lighting and focus into consideration.

FINAL CUT PRO

Final cut pro allowed us to edit and alternate the shots we had taken on the DSLR camera. Even though we were taught how to use the software I still found it quite hard to use it at first but further along began to get used to it. The software allowed us to add text onto our music video, use different effects and also add in music which was merged with the lip sync. In addition to this some parts of our music video included a green screen which had then change the background of in order for it to fit the concept of our music video.

BLOGGER

During the course of the project we used blogger constantly in and outside of class to upload work and helped us to organise our work. Blogger is an easy technology to use which we use to look at one another's work and also allows you to upload almost anything. It also helped as I had the blogger app on my mobile which made it more practical for me to post things to my blog when I was not by a computer or laptop.

PHOTOSHOP

We used Photoshop in the process of editing our digipak. Firstly we watched YouTube tutorials to see how to use basic navigations which helped us out a lot. The tools on Photoshop were useful such as text box, eraser and using layers. These tools became easier to use overtime as we had to use Photoshop most of the time. This allowed us to make our digipak more professional as the theme was consistent through out

ILLUSTRATOR

We also used illustrator to design the font of our album name and the rest of the digipak. We made different font styles to choose from and chose which one most fitted with the concept of our music video. Also from our own research we found that there was a common trend in Beyoncé’s fonts so we tried to follow a similar theme.