How did you attract/address your audience?

Front CoverI tried to make the magazine cover to attract teen readers. I did this by using bright colours but still staying with the colour scheme.

The colour scheme of blues attracts the reader towards the redness of the hair of the model; and also the red banner across the cover with Betty Davison’s name attracts the reader further and also suggests that the magazine is multi-modal as it attracts both Male and Female from the stereotypical colours of blue and red featuring.

The young girl on the from cover suggests that their is a teen reader as she looks like a teenager. This addresses the reader to want to pick this magazine up as they would be able to relate to the language terminology and lexical choices just from the suggestion of the magazine model.

I also used the lasso tool to hide certain letters within the masthead ‘Hit’ and the tagline ‘Your Favourite Music At Your Finger Tips’. This could suggest that the magazine is a very well-known magazine as it will still sell to the audience even though part of the text is hidden.

The magazines that I researchedEach magazine that I researched is at a very high standard, all show a very good quality. They address and attract the reader in various ways including that they already have a very established magazine company. For example, most people have heard of Q, Rolling stones and Billboard magazine.

This Magazine cover shows the power that Q magazine has. For example, the use of the lasso tool by placing Lady Gagas head infront of the ‘Q’, the ‘World exclusive’ textbox ,’Lady’ and ‘Ga’.

For a not very well known or new magazine business, this may be quite risky to do as the audience may not be able to recognise the title.

This magazine cover shows a quite simply and passive representation. However, the masthead ‘Rolling Stones’ is yellow with a backdrop and also use of stroke is bright. This will attract the eye of the reader and they will be able to realise this a ‘Rolling Stones’ issue. The ‘Madonna Looks back- The Rolling Stones Interview’ will attract and address the reader as they may be able to relate to this if they grow up listening to Madonna.

Unlike the ‘Rolling Stones’ cover; this cover looks far more busy and more colour dynamic. The use of the blue and white colour scheme is similarly used in my magazine cover also. The slight use of red, and green could be to suggest that these colours are used quite a lot in other sections of the magazine or that it represents the company colours. This will attract the reader if they are regular readers as they will recognise the colours. The use of text ‘women’s Music’ addresses women as it could suggest dominance and power that the magazine is often dominated by men.

Again, the lasso tool has been used in this to put the ‘Billboard’ masthead behind ‘Beyoncé's’ head.

The Masthead

I have made this bold and eye catching so the reader would be drawn towards it.

I have also used the effects to create this two-tone look. I did this by using colour overlay, gradient overlay, pattern overlay, satin, stroke to apply a more professional look.

In addition, I have positioned the masthead behind the models head, this is because my audience would be able to realise what the magazine is and also ‘your favourite music at your finger tips’ is also slightly behind the models head, this addresses the audience as they would be already be familiar with the language.

I have tried to make the masthead clear and easy to read.

I have also made the strap line ‘plus!! Sam Ace behind-the-scenes tour’, this shows the reader that there is extras to the magazine from the lexical choice of ‘plus’. The use of exclamation marks attract the audiences attention as they are imperative.

The existing magazine masthead and mine

The masthead shows clear use of lasso tool by placing ‘lady Gaga’s’ in front of the text.

I similarly used the lasso tool to place the models head in front of the masthead.

Pricing, Bar-coding and Issue Date The pricing and bar-coding to present the magazine as a real magazine that you

would see in your local News agents. The price of the magazine is £2.60; I priced it at this price as the audience is teenagers to young adults so they may not be able to afford an expensive amount although I would presume that they would have a disposable Income that would at least be able to afford a monthly amount of £2.60.

I have put the price in the top right corner, this doesn’t distract the audience from the main stories but is still visible to see.

Bar-coding

• I have bar-coded the magazine cover to make it look like an actual magazine cover so it would be sellable In a shop.

• A bar-codes is used with machines, a barcode transfers data.

• In this case of my product, the data will be transferred from the barcode to the till machine so it can be sold.

Main story on the pageI have used the bright blue colours to show the main story. This attracts the eye of the reader as it shows a contrast between the blue and slight red tones.

The colours of blue are similarly used in the ‘Billboard’ to my magazine. The use of 2 tone of white to blue shows an effective use of colour which will address the reader if they enjoy Beyoncé's music.

Content pageThis is the contents page to show where the pages are placed in the magazine. I have tried to keep it Professional and high quality. The reader would be attracted to ‘The Mode- Talk about their success’ and also the ‘Betty Davison- Is the grass always greener?’ It addresses them by showing them the pages to quickly turn to by the use of use of the large numeric uses of ’14.’ and ’16.’ .

the web address also present so if the reader wants to get in touch with the magazine they can do. This addresses them as they know they are not just paying for the magazine, there is a website too.

The Contents pages that I researched

All of the contents pages which I have used for existing research look at high quality and produced. This one has a UK top 40 section where the reader can quickly find their favourite artists and bands.

It also shows pictures that are also featuring in the magazine also with the matching page numbers like I have done.

This contents page shows a simple yet well-present and clear. The page as a whole functions very well. It also shows a small blurb in the top left corner which similarly used in my double page spread. In addition, the contents page has the similar structure as my original contents page before I re-did it.

This contents page on the other hand has a more busy structure showing a lot text and image. I have similarly used the structure of putting the contents page numbers and titles on the right.

The title-Contents Page The contents page title for Billboard magazine is quite clear. It is written in bold, block capital letters in a dark-heavy font in black.

I have similarly written the contents page in upper-case lettering but It is written In dark purple. I have also used the stoke tool in black with the magazine brand name of ‘Hit’ also to address to the reader the company brand.

Extra information

The use of placing the page details and taglines below show the reader the main stories that they can view. This addresses the reader to the navigated pages.

The Contents Page Numbers And InfoI have similarly used the structure of having the main title of the page with extra information that the reader can see.As you can see, the ‘Rolling Stones’ contents page follows the similar layout. This addresses the reader to their chosen page.

I have chosen the colour scheme of blue but the red works very well too like the‘Rolling Stones’ contents page.

The Double Page Spread

I have tried to make my double page spread as professional as possible. The layout of the double page spread attracts the reader. I have kept with the red use of colour scheme which I original planned to use in my planning stage. I have used the cover line.

The existing Double spread pages that I researched

The double page spread shows Florence welch as the model in the image. She is sat on what looks to be a American flag will ‘USA got the love’ written behind. This addresses the reader as they may live in America or be interested in America.

Double Page SpreadThe double page attracts the attention of the reader from the poison pen letter style cover line of ‘people think I'm an attention seeker, but I'm just honest’, this attracts the reader as it looks fierce and attention grabbing and addresses them by the actually lexis content that will give the reader a reaction to it. In addition the semantic field of being defensive and attitude by the position that ‘Lily Allen’ is stood.

This double page spread attracts the reader of the readers by the use of the bright white colour and image in front of the dark black as it shows the contrast between the colours.

The titles

The ‘Betty Davison’ in red stays with the red colour scheme but also shows a diverse of the red colour.

Similarly to this, it grabs the readers attention by the bright contrast. This addresses the reader also as it will address the reader as they will react to the lexis.

Images

I have tried to relate my magazine image to my existing research double page spread image by similarly having red as part of the colour scheme. I have tried to make this image of ‘Betty Davison’ clear from text as much as possible so it can double up as an poster for the reader. This will attract the reader as it is a freebie which promotes the artist.

However, I created a blurb which addresses the reader to another page for a promotional offer to win something.

The main Story- Article

The main article is written in a column of 2. I tried to space it out to attract the audience as it doesn’t look overpowering and boring. I have also added the web address and page number.

The beginning of the of the article is written larger than the other text. This is to intrigue the reader by attracting them towards the article. This done in my article by the colour use of red with the larger ‘I’ and in the existing research page of ‘I’ also.

Quoted TextThe quoted text on the ‘Madonna’ double page spread is used on the image. This attracts the reader as it is usually something that is really interesting that would intrigue the reader.

I similarly used a quote from the article in a different colour to the rest of the text. This attracts the readers as it sound interesting and addresses them also as they may be able to relate to this.

The Blurb

This small piece of text at the top left hand side of the image in the double page spread is to show the reader that is interested in ‘Betty Davison’ can turn to page ’25’ for a ‘chance of winning a Betty Knows Best’ black suede heels exclusive to Topshop. This adds effects and attracts the reader even more as they could have a chance of winning something.

Many Double page spreads do have a small blurb on images but unfortunately non of the magazines that I researched did so I cant compare this to my research.