How design can add value and brand to a start up?
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Transcript of How design can add value and brand to a start up?
How design can add valueand brand to a startup?
Namaskaram, I’m Ganesh Burle
Design ThinkerUXindia MentorBelieves in Gravity
@ganeshburle
Forbes says that…
In 2013 a startling 80% of young companies fail within 18 months. Why? There’s no shortage of information online to advise on growing market penetration rates, brand loyalty and so forth. Nor is there a lack of able agencies and specialists to consult with.
“Design is a critical element of any business but it’s especially important for startups who have the unique challenge of discovering the right business model for their innovation.”
- Erik Steeb, VP of Programs at LACI
What is Design mean to us?
It's an iterative process that evolves as our understanding of the problem space develops.
It's an iterative process that evolves as our understanding of the problem space develops.
It's an iterative process that evolves as our understanding of the problem space develops.
It's an iterative process that evolves as our understanding of the problem space develops.
What is Design Thinking?
It's a mindset of combining creative & analytical thinking and applying it toward solving a specific problem.
/Design Thinking
Design Thinking in area of Technology & Innovation
Design Thinking in Technology & Innovation
Smart Screens with Touch Gestures
Design Thinking in Technology & Innovation
Smart Screens with Touch Gestures
Design Thinking in Technology & Innovation
Virtual Reality
Design Thinking in Technology & Innovation
Internet Of Things
Design Thinking in Technology & Innovation
Internet Of Things
Design Thinking in Technology & Innovation
Internet Of Things
Design Thinking in Technology & Innovation
Nanoism
Design Thinking in Technology & Innovation
Artificial Intelligence
Design Thinking in Technology & Innovation
Artificial Intelligence
Artificial Intelligence
Design Thinking in Technology & Innovation
How to make it work?
Understanding that design thinking is not just the designer's role; it’s everyone’s role.
Design Thinking is not about products; it’s about people. Think beyond Tasks.
Sketch as many as ideas possible. You don’t need to be a painter to do that.
Create prototypes because prototypes create conversations.
Test before ship!
Add designers into the mix. Have designer in founders!
Let’s add designers into the mix. Have Designer in founders!
Thank you andGood luck!Ganesh Burle
