Retail as a Service – Transforming the Store IT Operating Model
How Data is Transforming the Store of the Future
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HOW DATA IS TRANSFORMING THE STORE OF THE FUTURE DX3 | Presented by Sylvain Perrier Things You Need To Know 1 5
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The conventional shopping experience has gone through drastic change. Consumers have never been more empowered and demanding. Shoppers expect an online and in store experience that is personalized, thoughtful and efficient. Retailers have never had access to so much data. Scaling out the personalized 1-1 relationship to a large consumer base, across multiple channels, seamlessly and profitably is a major challenge retailers are currently facing. Sylvain Perrier, CEO and President of Mercatus Technologies, shares his insights on well executed personalization, common data pitfalls to avoid and how you can leverage your existing resources to deliver profitable, loyalty building personalization.
Transcript of How Data is Transforming the Store of the Future
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HOW DATA IS TRANSFORMING THE STORE OF THE FUTURE
DX3 | Presented by Sylvain Perrier
Things You Need To Know5
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OUTLINE
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RETAIL LANDSCAPE
INFORMED CUSTOMERS
CHANGINGRETAIL
LANDSCAPE
MARKETING TECHNOLOGY
DATA
6 KEYTRENDSSHAPINGRETAIL
CONSUMER TECHNOLOGY ADOPTION
INTEGRATEDCOMMERCE
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INTEGRATED COMMERCE
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DATA
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THE TRANSFORMATION
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PERSONALIZATION
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METRICS
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PITFALLS TO AVOID
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TAKE IN YOUR SURROUNDINGS
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PRIVACY & SECURITY
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CREATE A PLANCREATE A ROADMAP5
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IDENTIFY & PREPARE
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TAKE ACTION
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THE STORE OF THE FUTURE