+ Customer!Customer Collaboration & the Future of E-Commerce

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You don’t talk to me…

- Limited exchanges between customer and maker/seller

- Cost & resource-based decision making exclusively

- Extended intervals in product iteration

- “Burdensome” as forecasting often gave rise to the

accumulation of inventory in hopes demand could be

generated

Previous Construct

CustomerBusiness

People can have the Model T in

any color…so long as it’s black.

- Henry Ford

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COLLABORATEcol·lab·o·rate (kəˈlabəˌrāt) verb work jointly on an

activity, especially to produce or create something.

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Empowered customers.

Open dialogue.

Specialized product.

The art of conversation

• Co-created testaments to excellence

• Share the costs to innovate

• Natural connection

Brand X Brand

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John Lobb X Paul Smith

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Lay’s X Customer

• Fresh, meaningful engagement

• “Surprising” new product

• Highly-aligned with customer

Brand X Consumer

8Lorem ipsum more info

TCHO X Customer

• Fresh, meaningful engagement

• “Surprising” new product

• Highly-aligned with customer

Brand X Consumer

Making use of social media, customers have gained direct access to

brands sharing ideas and feedback. That said, successful social

media efforts are only part of a winning strategy.

Voice

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Heavy, burdensome, etc…

Traditional Supply Chain

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In several verticals, from fashion to food, customers will begin to

assemble their own supply chain of products (as components &

otherwise), developing and curating their own personal brands.

Customers > Makers

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Innovation RelevanceEngagementLoyalty

Create something new.

Thank you for your time.