How Charts Reflect the Business Presentations

8/6/2019 How Charts Reflect the Business Presentations

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HOW CHARTS REFLECT THEBUSINESS PRESENTATIONS

By: Harvinder Singh


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MARIMEKKO CHARTS

Marimekko charts are two dimensional graphs that analyze multiple data series against two variables, the

X and Y axes. The graphs are so named for their tapestry-like appearance. The Marimekko graph can be

used in many different industries. Its function is to display a system of interrelated values so that both

groups and relative sizes of the elements can be seen at the same time. In a Marimekko chart, the width

of the columns is proportional to data represented by the columns. Individual segment height is a

percentage of the respective bar total value.

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CASCADE (OR WATERFALL)

Cascade or Waterfall charts categorize revenue or cost components of a market segment. Each bar is

related to and affected by the values in the surrounding bars. That is, given the first bar value, the next

bar adds to (or subtracts from) it a second value. The third bar then adds (or subtracts) to that value, and

so on. The last bar shows the final value after all additions (or subtractions) have been made.

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2001 2002 2003 2004 2005

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SIMPLE OR CLUSTER BAR

Simple or Cluster Bar charts are bar charts designed to display changes in data over time. A simple Bar

Chart compares items for one data series. A cluster Bar Chart compares two or more data series plotted

side-by-side. The bars are always in the same position for each grouping throughout the graph, so

comparisons may be made.

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2009 2010 2011

HP Sony Lenovo Dell

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HP Sony Lenovo Dell


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STACKED BAR

A Stacked Bar chart shows the relationship of individual segments to the whole. Each bar represents the

total value of a data series and each item in the series is represented by a segment of the bar. The value

of each bar and bar segment is measured vertically on the Y axis.

JVC Picsio 400

Kodak, 400

Olympus, 500

Olympus, 4006,000

7,000

JVC Picsio 400

Kodak, 400

Olympus, 500

Olympus, 4006,000

7,000

Sony, 1500 Sony, 1350

Nikon, 1200Nikon, 1050

Samsung, 600Samsung, 600

Poloraid, 800

Poloraid, 650

Cannon, 400

Cannon, 300

Pentax, 700

Pentax, 550

,

JVC Picsio , 600

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0

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2,000

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4,000

5,000

2011 2012

Sony, 1500 Sony, 1350

Nikon, 1200Nikon, 1050

Samsung, 600Samsung, 600

Poloraid, 800

Poloraid, 650

Cannon, 400

Cannon, 300

Pentax, 700

Pentax, 550

,

JVC Picsio , 600

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0

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2,000

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HORIZONTAL CLUSTER BAR

Horizontal Cluster Bar chart is a type of cluster bar chart, which is a bar chart designed to display

changes in data over time. A horizontal cluster bar chart compares two or more data series plotted

horizontally. The bars are always in the same position for each grouping throughout the graph, so

comparisons may be made.

Nikon

Sony

Nikon

Sony

0 400 800 1200 1600

Pentax

Cannon

Poloraid

Samsung

2012 2011

0 400 800 1200 1600

Pentax

Cannon

Poloraid

Samsung

2012 2011


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100% STACKED BAR

A 100% Stacked Bar chart shows the relationship of individual segments to the whole. Each bar

represents 100% the total value of a data series and each item in the series is represented by a

percentage segment of the bar. The value of each bar and bar segment is measured vertically on the Y

axis. While the total percentage measured for any one bar always represents 100%, the actual total value

represented by each bar may vary.

JVC Picsio , 400

Kodak, 400

Olympus, 500

80%

100%

JVC Picsio , 400

Kodak, 400

Olympus, 500

80%

100%

Sony, 1500

Nikon, 1200

Samsung, 600

Poloraid, 800

Cannon, 400

Pentax, 700

0%

20%

40%

60%

2011

Sony, 1500

Nikon, 1200

Samsung, 600

Poloraid, 800

Cannon, 400

Pentax, 700

0%

20%

40%

60%

2011


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AREA

Area charts display how relative mixtures of a given category change over time. By displaying the sum of

the plotted values, it shows the relationship of parts to a whole. Area graphs usually do not display

specific values, but rather show trends and relationships.

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2005 2006 2007 2008 2009 2010 2011 2012

Reebok Action Nike Addidas Fila

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12,000

2005 2006 2007 2008 2009 2010 2011 2012

Reebok Action Nike Addidas Fila


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STACKED BAR LINE

Stacked and Cluster Bar Line charts combine the dynamics of Bar and Line charts into one chart type.

The line displays the data series values plotted vertically at constant intervals. The bars display data

series values plotted horizontally at equal intervals.

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,

2009 2010 2011 2012 2013 2014 2015

HP Sony Lenovo Dell Dif ference

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2009 2010 2011 2012 2013 2014 2015

HP Sony Lenovo Dell Dif ference


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CLUSTER BAR LINE

Cluster Bar Line and Stacked charts combine the dynamics of Bar and Line charts into one chart type.


series values plotted horizontally at equal intervals.

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0

20

40

2007 2008 2009 2010 2011

HP Sony Lenovo Line

0

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40

2007 2008 2009 2010 2011

HP Sony Lenovo Line


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HORIZONTAL STACKED BAR

Horizontal Stacked Bar charts have multiple data series stacked on top of one another, so that the top

data level represents the total for that column. They are generally used to show how a larger component

is divided into smaller components and the affect of each component on the whole.

20072007

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2011

2010

2009

2008

HP Sony Lenovo Toshiba

0 20 40 60 80 100 120 140 160 180 200

2011

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HP Sony Lenovo Toshiba


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LINE CHART

Line charts plot series of data points relative to the Y axis at equal time intervals on the X axis for the

purpose of trend analysis.

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1,000

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,

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Nike Reebok

0

1,000

2,000

,

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Nike Reebok


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2Y LINE

A Line chart plots series of data points relative to the Y axis at equal time intervals on the X axis for the

purposes of trend analysis. In a 2Y Line chart, the user can choose a series to plot as a 2nd Y axis

4,0004,000 4,0004,000

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2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Nike Reebok

0

1,000

2,000

,

0

1,000

2,000

,

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Nike Reebok


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2Y CLUSTER BAR

Simple and cluster bar charts are bar charts designed to display changes in data over time. A cluster bar

chart compares two or more data series plotted side-by-side. The bars are always in the same position

for each grouping throughout the graph, so comparisons may be made. In a 2Y Cluster Bar chart, the

user plots a series as a 2nd Y axis.

90

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2007 2008 2009 2010 2011

HP Sony

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2007 2008 2009 2010 2011

HP Sony


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2Y STACKED BAR LINE

Stacked and Cluster Bar Line charts combine the dynamics of Bar and Line charts into one chart type.


series values plotted horizontally at equal intervals. A 2Y Stacked Bar Line chart allows the user to plot a

series in the data as a 2nd Y axis.

8

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10200

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100

2007 2008 2009 2010 2011

HP Sony Lenovo Toshiba Net Income

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100

2007 2008 2009 2010 2011

HP Sony Lenovo Toshiba Net Income


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2Y CLUSTER BAR LINE

Cluster Bar Line charts combine the dynamics of Bar and Line charts into one chart type. The line

displays the data series values plotted vertically at constant intervals. The bars display data series values

plotted horizontally at equal intervals. In a 2Y Cluster Bar Line chart, the user plots another series as a

2nd Y axis.

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10

80

100

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2007 2008 2009 2010 2011

HP Net Income

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HP Net Income


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PIE CHART

Pie charts show the size of items that make up a data series proportional to the sum of the items. Pie

charts always show only one data series and consist of a circle divided into wedged segments. It shows

the relative sizes of components to one another and to the whole pie.

Kedas, 500

Kedas, 500

Nike, 4,500

Reebok, 2,000

Adidas, 1,000

Fila, 1,000

Action, 800

Lakhani, 600

rwa ,

Nike, 4,500

Reebok, 2,000

Adidas, 1,000

Fila, 1,000

Action, 800

Lakhani, 600

rwa ,


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XY LINEAR BUBBLE

XY Linear Bubble charts plot three variables simultaneously. Two of the variables demonstrate how one

item varies in relation to another item. The size of the data marker or bubble at the intersection of these

two variables indicates the value of a third variable.

Acer, 50%

Samung, 32%

60% Acer, 50%

Samung, 32%

60%

HP, -8%

Sony, 15%

,

Lenovo, 20%

Hitachi, 30%

-20%

0%

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-10% 0% 10% 20%

HP, -8%

Sony, 15%

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Lenovo, 20%

Hitachi, 30%

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-10% 0% 10% 20%


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DOUGHNUT CHART

Consider using a doughnut chart when:

You have one or more data series that you want to plot.

None of the values that you want to plot is negative.

None of the values that you want to plot is a zero (0) value.

You don't have more than seven categories per data series.

The categories represent parts of whole in each ring of the doughnut chart.

Sony, 25

Nikon, 25Samsung, 25

Cannon, 25 Sony, 25

Nikon, 25Samsung, 25

Cannon, 25

How Charts Reflect the Business Presentations

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