How can your eBusiness make more money?
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Transcript of How can your eBusiness make more money?
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InnovateUs
How can your eBusiness make more money?
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Kevin McCaffrey
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Help BusinessesIncrease
Website Profit
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TRAFFIC + CONVERSION = PROFIT
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What is Conversion
Your Web Page
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What is Conversion
Your Web Page
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£350 Million
A Target
+10%
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1000 Visitors
Only another 2 People out of 980
2.0%+10%2.2%
20+10%22
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1000 Visitors
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What Affects Conversion?
• Usability– Website Design– Page Structure– Forms & Funnels
• Persuasion– Visitor Motivation– Understanding Objections– Social Proof & Authority
Research
Web Analytics User Tracking Surveys
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• Headline• Call To Action• Buttons• Images• Compelling Offer• Guarantee• Testimonials
What Can you Improve
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Objection vs Counter Objection
Objection• Don’t trust your company
• Don’t believe in product
• Don’t understand
• Too risky
Counter-objection
What Can you Improve
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Conversion Rate Optimisation#CRO
Graphic DesignWebsite DevelopmentCopywritingData AnalysisMarketing
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Split Test Examples
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Split Testing
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Split Testing Software
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38% Increase in completed trial submissions
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Lessons• Emotional Copywriting• Big Button with
Contrasting Colour• Supporting Images• Social Proof• Authority• Commitment &
Consistency
• Future Tests• Dark on Light• Bullet Points• Images• Video
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11% Increase in Purchases
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Future Tests• Big Product Images• Clear Call to Action• Multiple Payment Options• Collect In Store• Phone Number on
Product Page• Delivery Estimate• Customer Reviews
Lessons• Add More Images• Customer Reviews• Video/Audio• Image Zoom• Free Delivery
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303% Increase in Revenue
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Conclusion
• Usability• Persuasion• Set Yourself a 10% target
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Contact
@ConversionRate_
Kevin McCaffrey
Download the White Paper:How You Can Increase Conversion By
20% in 10 Weeks
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15 A4 Pages
Amazon Kindle Fire
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Features vs Benefits• 1280x800 HD display with polarising filter and anti-glare technology for rich colour and
deep contrast from any viewing angle• Exclusive Dolby audio and dual-driver stereo speakers for immersive, virtual surround
sound• World's first tablet with dual antenna, dual-band Wi-Fi for ultra-fast downloads and HD
streaming• High performance 1.2 Ghz dual-core processor with Imagination PowerVR 3D graphics
core for fast and fluid performance• Thin, light and portable. Beautifully simple, with no set-up required and no software to
install• One-month free trial of LOVEFiLM Instant video streaming for unlimited access to
thousands of movies and TV series.• Ultra-fast web browsing and e-mail over built-in Wi-Fi, with integrated support for
Facebook, Twitter, Gmail, and more, as well as Exchange calendar, contacts, and email• Available in 16 GB or 32 GB, plus free unlimited cloud storage for all your Amazon
content• All the extras, including a front facing HD camera for free Skype-to-skype calls plus an
HDMI port for viewing your content on your TV or other devices