How can Railway Terminals learn from the Airport Industry?
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Transcript of How can Railway Terminals learn from the Airport Industry?
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Welcome To The New Dublin Airport
Railway Terminal World ConferenceTony Wijntuin | WYNE Strategy & Innovation | Vienna | 18 April 2012
How can Railway Terminals learn from the Airport Industry?
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Airport Retail, a brief introduction .....
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Duty Free Shop at Shannon Airport (1947)
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Lounge 3 at Amsterdam Airport Schiphol (2011)
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Airport Duty Free & Travel Retail Sales
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Airport retail, Food & Beverages and Services add to customer satisfaction .....
Source: ASQ Airport Service Quality
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The Airport Retail approach
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Amsterdam Airport Schiphol: Europe’s Preferred Airport
Heathrow Airport: Your Journey Starts Here
Frankfurt Airport: The Whole World in One Place
Copenhagen Airport: World Class Hub
Changi Airport Singapore: The Feeling is First Class
First vision, then strategy .....
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But absolutely make sure your basics are in place!
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WHO?... are your (non) customers
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WHAT?... do they need or want
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HOW?... they behave in your railway terminal
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WHICH?... offer best meet their needs
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Source: Trendwatching.com
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Totaal bezoeken Erasmus MC:3.900.000
Besteding:± € 15.000.000,-
Revenue Generators
€
Quality Boosters
Q
Image Builders
I
Portfolio Value Model®
..... leading to added value!
WYNE STRATEGY & INNOVATION
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Money Maker
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Quality Booster
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Image Builder
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✔ Businesspartnership
✔ Business model
✔ Concept integrity
✔ Customer Experience
✔ Monitoring & Optimising
✔ Account management
Execution
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✔ Centralised Marketing & Promotions
✔ Consistent Look & Feel
✔ Railway terminal operator in the lead
✔ Joint participation with retailers*
✔ Seasonal and event driven
Marketing & Promotions
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Some railway examples .....
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Rituals
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Rituals
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Julia’s (by Servex)
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Julia’s (by Servex)
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2theloo
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NS Try Out Festival
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Do You Dare to be Different? .....
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I guess You Do!
Tony Wijntuin | WYNE Strategy & Innovation | www.wyne.nl | [email protected] | twitter: @WYNEstrategy