How can goods marketers improve customer support services
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MARKETING EXCELLENCE
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Transcript of How can goods marketers improve customer support services
MARKETING EXCELLENCE
Requires excellence in 3 broad areas
STRATEGIC CONCEPT
TopManagement commitment
I SOLEMNLY SWEAR AND DECLARE THAT EVERYCUSTOMER THAT COMES WITHIN 10 FEET OF MINE,I WILL SMILE, LOOK THEM IN THE EYE AND GREET THEM.
- SAM WALTON
HIGHstandards
Profit tiers
MONITORING SYSTEMS
SATISFYINGCUSTOMERCOMPLAINTS