How can digital help the arts and culture sector thrive?

How can digital help the arts and culture sector thrive?

7pm: Introduction and comments by Simon Nash

• Talk by Katy Beale - We Are Caper

• Talk by Ludvig Lohse - Imperial War Museum

• Talk by Rob Curran - Reading Room

8pm: Interval

8.20pm

• Talk and demonstration by Andrew Larking - Reading Room

• Panel Discussion with speakers and guests hosted by Rob Curran

Ends 9.30pm

Please stick around if you can for some post event drinks and chat

Your host’s dubious creds

Dulwich Picture Gallery

Wallpaper.com http://miriamelia.co.uk/http://senser.co.uk

“ It is in Apple’s DNA that technology alone is not enough. It’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.” Steve Jobs

"Many programmers, on the other hand, regard themselves as artists. Since programmers create complex objects, and care not just about function but also about beauty, they are just like painters and sculptors." Vikram Chandra, FT.com

Technology and the arts are not so different

Central and Local Government Funding down, Private Investment also sparse.

Audience numbers down Audiences and artists changing behaviour.

Is digital paying its way?

Arts Council

John Kelly and cast in rehearsals for REASONS TO BE CHEERFUL. Image: Charlie Swinbourne

Reasons to be cheerful!“Theatre has changed more in the past decade or so than it did in the previous 50 years. We live in exciting times.” Ruth Mckenzie

Digital platforms offer truly global reach

Tate.org.uk

Opportunities for producers

• Promotions and audience engagement• Communities and collaboration

Rob

New ways of promoting and funding art and artists

Growing experimentation with Digital Art Forms

The Box by Bot& Dolly

Blast Theory: Fixing Point

Boundaries are blurring, and experiences are transcending traditional limits

Creative applications of data and technology

Lighthouse: Happenstance Project

Ludvig

Interactive experiences enabled by technology

Science Museum

But change has been slow and often cosmetic. We need to move from they do digital to we do are digital.

Time to break down boundaries

• Between audiences and the arts & culture• Between arts and culture experiences and

marketing

And continue to remove the boundaries between art and culture and the audiences we rely on.

There are some great things happening

Southbank to be “the most connected arts centre in the world”.

What next?

Digital should be all-pervasive

Awareness & Interest

Information & Purchase

Preparation & Discovery

Attendance & Consumption

Exploration and Advocacy

Practice Engagement & Outreach

Content Sharing& Appearances

Teasing & Story telling

Interaction & Participation

Making Connections &

Community Building

Presentation Promotions & Communications

Digital Publishing & Service Design

Personalisation & Relevance

Experience production & amplification

Community Spaces& Social

Networks

Foundations Content Creators & Ambassadors

Systems Integration

& Content Strategy

CRM &Digital Asset

Management

Front of House Technology & Back Stage Connectivity

Social Listening & Platform

Management

Curation Research & Story Development

Collections & Festivals

Content classification &

archiving

Audience generated content

& feedback

Collaboration& Education

External feedback loop: advocacy and sharing

Internal feedback loop: data & content

But arts and culture does not suit the centralised model, perhaps we should look to the principals of a distributed mesh network

for a model

“the rhizome pertains to a map that must be produced,

constructed, a map that is always detachable, connectible,

reversible, modifiable, and has multiple entryways and exits and its own lines of flight.” (Deleuze and

Guattari 1987, 21)

Digital is important but it must not constrain the experimentation inherent in great art and culture.