The Impact of

Broadcasting on The

Sports Industry

By

Andre Smith

Advertising

2008 Olympics attracts 168 million viewers

750,000 dollars every thirty second slot

2008 Super Bowl attracts 97.5 million viewers

3 million for every thirty second slot.

Interest

• Everyone knows famous

sports athletes

• Creates general

knowledge about less

popular sports.

Technology

Instant replay

(television angles,

zoom, replay)

Distort rules of sports

with camera

(challenge)

August 2008 MLB

adopted the instant

replay review.

Sport Profitability

Sports is all business and is commercialized.

Focus has shifted from sport, to executives, players, and sponsoring companies.

Manny Ramirez, Terrell Owens, Jeremy Shockey

Darrell Arthur ashamed of himself for 2nd round pick.

Matt Ryan highest paid quarterback on the field

People playing for the love of the game.

Morality

Should players be held as Role Models? http://www.youtube.com/watch?v=XsR_rH2Rqiw

O.J. , Pete Rose, Adam “Pac-man” Jones

Gun Play has been the cause of three NFL deaths in the past two years. (“Cheddar bob” Burress)

Steroid epidemic

Chris Paul

Professional athletes are entertainers.

Conclusion

Advertising and the ability to largely profit.

Sparked interest in many that may not be

interested otherwise

Technology of Instant replays

Loss of traditional sport values and player

morality.