HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media &...
22
HOW BRANDS INNOVATE TO BECOME MEDIA – INCLUDING IN PRINT Edward Marr 12 December 2018
Transcript of HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media &...
![Page 1: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/1.jpg)
HOW BRANDS INNOVATE TO
BECOME MEDIA –
INCLUDING IN PRINT
Edward Marr12 December 2018
![Page 2: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/2.jpg)
![Page 3: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/3.jpg)
![Page 4: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/4.jpg)
![Page 5: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/5.jpg)
![Page 6: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/6.jpg)
![Page 7: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/7.jpg)
![Page 8: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/8.jpg)
![Page 9: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/9.jpg)
![Page 10: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/10.jpg)
![Page 11: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/11.jpg)
![Page 12: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/12.jpg)
“…Practical Worker more than a sentimental traveller.” Thomas Cook , The Excursionist , 1851
![Page 13: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/13.jpg)
Inspire
Search
Shortlist
Book
Anticipate
Travel There
Enjoy Holiday
Travel Back
Feedback
Customer Journey
![Page 14: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/14.jpg)
![Page 15: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/15.jpg)
![Page 16: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/16.jpg)
![Page 17: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/17.jpg)
MEDIA SALES CAMPAIGN CREATION CAMPAIGN DELIVERY ANALYTICS COMMUNICATION
AND REPORTING
![Page 18: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/18.jpg)
![Page 19: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/19.jpg)
![Page 20: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/20.jpg)
![Page 21: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/21.jpg)
![Page 22: HOW BRANDS INNOVATE TO BECOME MEDIA INCLUDING IN PRINT · 2018-12-17 · Thomas Cook Media & Partnerships TRAVELSCREENS ADVERTISE IN ONE OF EUROPE'S LARGEST OUTDOOR TRAVEL MEDIA NETWORKS](https://reader033.fdocuments.net/reader033/viewer/2022042005/5e6f9da61ee6a3634340fce9/html5/thumbnails/22.jpg)
LET’S MAKE YOUR BRAND TRAVEL