How brands can influence consumer behavior in the web 2.0 World
-
Upload
sandeep-bansal -
Category
Technology
-
view
27.446 -
download
0
description
Transcript of How brands can influence consumer behavior in the web 2.0 World
How Brands can influence Consumer Behavior in a 2.0 World
Web Innovation 2009
Gurgaon, 29.04.2009Sandeep BansalFounder Director, eBusiness Interactive
Web Innovation 2009 How brands can influence Consumer behavior in a 2.0 World
1.0 to 2.0
Britannica
Personal
Websites
Page Views
Publish
CMS
Directories
Stickiness
Wikipedia
Blogs
CPC
Participate
Wiki
Tags
Syndication
Web Innovation 2009 How brands can influence Consumer behavior in a 2.0 World
Web 2.0
PowertoPeople
clusters ofInfluencers
YOU
ME
HIM
HER
Web Innovation 2009 How brands can influence Consumer behavior in a 2.0 World
BrandCollection of
Experience & Associationsacross all forms of
Interactions
Web Innovation 2009 How brands can influence Consumer behavior in a 2.0 World
ConsumersBasic Expectations
Trust & Competence2.0 Landscape
Consumers trustpeople like them
Photo Credit: http://www.flickr.com/photos/svenwerk/107267802/
so where to start
everywhere
Web Innovation 2009 How brands can influence Consumer behavior in a 2.0 World
Adopting Interactions
Corporate Blogs
Multimedia Content
Advisory Services
Facilitation Networks
Community Initiatives
Virtual World elements
Resource Syndication
Web Innovation 2009 How brands can influence Consumer behavior in a 2.0 World
Interaction LandscapeWeb SiteCompany InformationProducts & ServicesCustomer Service
BlogsCompany InsightsCustomer ResearchEngaging
CommunityIndustry InsightProduct DevelopmentResourcefulOwnershipPermanence
Social NetworksFriendlyHelpful
Outreach Apps
AdvertisingCore ValuesBrand Message
Web Innovation 2009 How brands can influence Consumer behavior in a 2.0 World
Depth of
Engagement
RecommendableAttractive Interactive
Need fulfillment
Useful
Pillars of Social Interaction
EnjoyUsing
Talks toME
Reacts to ME
Benefit MY friends?
People Cluster Imagebuild
Communities
Photo Credit: http://www.flickr.com/photos/sifah/414239977/
Web Innovation 2009 How brands can influence Consumer behavior in a 2.0 World
Collaboration
DemocracyTransparency
Communities
Web Innovation 2009 How brands can influence Consumer behavior in a 2.0 World
Communication
Broadcasting won’t influence,
Facilitation will
Web Innovation 2009 How brands can influence Consumer behavior in a 2.0 World
TellAdvertise
One to ManyReviews
BroadcastBrand Loyalists
TalkSocializeMany to ManyRecommendsFacilitateBrand Friends
Social Media Landscape
Objectives
Action
Web Innovation 2009 How brands can influence Consumer behavior in a 2.0 World
Challenges
Acquiring Internal Sponsors
Compliance
Metrics Vacuum
Web Innovation 2009 How brands can influence Consumer behavior in a 2.0 World
To influence Consumer Behavior in Web 2.0
Make People
Friends
How Brands can influence Consumer Behavior in a 2.0 World
Web Innovation 2009
Gurgaon, 29.04.2009Sandeep BansalFounder Director, eBusiness Interactive