How Bloomberg can help your journey into entrepreneurship

What will be discussed

What is Bloomberg?White Trading LabBloomberg Terminal Overview Market and Industry InformationFree Upcoming Training SessionsConclusion

Agenda

What is it?Global financial information technology

company

Delivers data, news, analytics, research

quickly and accurately

Connects to a dynamic network of

information, people and ideas

19,000 employees in 73 countries

Bloomberg

Bloomberg at MUN

Donation to FBA from Alumni

9 Terminals

BN-1011

Access to lab with student card

Offers valuable industry and market

information

White Trading Lab

What can they do?

Free access to up-to-date industry and

market research

Generates free reports on any company in

the world

Features: Competition, Industry, Market,

Supply Chain, Management, Financials,

News Stories, Comparison

Sources: Euromonitor, D&B Hoovers,

Bloomberg, US Dept. of Labour Statistics

Bloomberg Terminals

Market and Industry DataGuide on how to receive market and industry information for business development

Energy Drink Venture

Top Companies

Top Brands

Sales

Consumption Patterns

Disposable Income

Segments

Beverage Sector

You want to know market information

Beverage Market Information Needed:

Business Intelligence [BI]

BI: The Business Intelligence function

allows you to find market and industry

information on various sectors

Bloomberg Industry Function

Bloomberg's market and industry information

Beverage SectorUsing Bloomberg Intelligence

How to find a specific sector

Global Beverage Market SharesUsing Bloomberg Intelligence

Which companies have the highest sales in the market

Beverage Sector SegmentsUsing Bloomberg Intelligence

Defining segments within the Sector

Sectors

1. Beer

2. Soft Drink & Bottled Water

3. Coffee & Tea

4. Spirits & Wine

Segments Tab

The segments tab allows you to see the sales for the

specific segment.

Global Beverage SalesUsing Bloomberg Intelligence

Soft Drink & Bottled Water Segment

Total Soft Drink & Bottled Water Sales: $187,764 million USD

1. The Coca-Cola Company: $35,410 million USD

2. PepsiCo Inc: $29,857 million USD

3. Coca-Cola Enterprises Inc: $12,497 million USD

Global Beverage ConsumptionUsing Bloomberg Intelligence

Sports & Energy Drinks

Sports & Energy Drink Per-Capita Consumption

1. USA: 24L per capita

2. Japan: 13.9L per capita

3. Austria: 11.2 L per capita

4. United Kingdom: 11.2L per capita

5. Australia: 10.8L per capita

6. Malaysia: 10.8L per capita

Top Global Beverage BrandsUsing Bloomberg Intelligence

Sports & Energy Drinks

Top Sports & Energy Drink Brands by Volume

1. Gatorade (PepsiCo)

2. Powerade (Coca-Cola)

3. Monster (Monster Beverage)

4. Red Bull (Red Bull)

5. Aquarius (Coca-Cola)

Benefits to the Entrepreneur

Competition: Knowing the top players.

Industry: Ability to understand your

industry and what drives it.

Investor Pitches: The data sources on

Bloomberg are from up-to-date, reliable

sources which will help you with pitches.

Market Data: The breadth of knowledge

available can help you decide which market

to target for your business.

Bloomberg

Bloomberg SessionsLearn how to use this wonderful resource!

Previous EventsBloomberg Training Sessions

Upcoming EventsBloomberg Training Sessions

Thank you!

James O'Keefe-Daw White Trading Lab Coordinator BN-1011 jvokd0@mun.ca

Please contact me if you want to RSVP to the upcoming session or have any questions.