How blogs work for business
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Transcript of How blogs work for business
How Blogs work for business
Firstly. What is a blog?
And hands up if you thought online dairy!
Well what ever you thought, your right
That is just one use of what is a very powerful marketing tool
• daily pulpit• a personal diary• collaborative space• political soapbox• breaking-news outlet • own private thoughts• Memos to the world• A promotional gold mine
So .. what is a blog?
How can this benefit my business?
Positions your company + staff as authorities
It enhances your core brand identity
Increases your reach
Allows you to communicate directly with users
Enhances your existing marketing strategy
Captures more search traffic via ‘the long tail’
Improves relevant internal linking to your website
Humanizes your business
Positions you next to industry thought leaders
Encourages feedback from users
Makes the most of your everyday activities by vocalizing them
How to achieve blogging success
Carry out competitor analysis with tools like http://www.quarkbase.com/ to find out what the competition are doing
Get to know words again, indulge in them.. They are now your sales team!
Write engaging titles that grab readers attention
Sum up your entire post in a title
Think how punchy news titles are
Advertise your blog on areas of your website
Use calls to action throughout your posts
Maximize your RSS feed subscriptions by including a large or prominent RSS icon
Make it easy for users to share your content by adding ‘share this’ buttons so that they can post your content to Digg, Yahoo buzz, Twitter, Delicious and Reddit.
Make sure your blog is integrated into your website, thus any links into the blog with benefit your site also
Comment on other industry blogs and forums to expand your authority and lead users back to your website
Make sure your blog visitors can easily navigate back to your website
Post often to ensure the search engines are returning regularly to index your content
Help the engines out by adding your RSS URL to a number of respected RSS directories such as Technorati
Include product shots in posts to reinforce the users journey from your site to your blog
Use keywords and phrases to optimize your posts
Consider opening a netvibes page to track everything going on in your industry via RSS feeds
What subject is at the top of Digg or Twitter search, what are people reading about?
Be interesting and informative
Use top 10 list, breaking news and how to videos
Video content should be utilized as it stimulates users interest and they can easily embed it on to their site or social space
Make good use of categories to help users navigate to the content that is important to them
Utilize the notoriety of others for your own benefits with Guest blogging and interviews
Create substance with high resolution images within posts
Remember the basic blogging mantra
Short and simple
Be a thought leader
Fresh and often
Ask for help
Have an opinion
Be authentic
Don’t sell
Be generous
A few things to ask your webmasters / web designers to action on your blog
If your using a CMS like Wordpress, make sure that you don’t get any duplicate content issues with permanent index.php urls
Set-up webmaster tools on your blog and make sure your site map is active
Set-up google analytics on you blog
Try to get an automatic plug-in to ping ever post your make to loads of nice RSS directories
Set-up google analytics on you blog
The value of Bloggingwas brought to you by www.mediamodus.com
& Claire Stokoe
and images creating using:
http://www.stripcreator.com/make.php#