How Benefit of Using Social Network Service?

How to Benefit ofUsing Social Network Service?

Government Information technology and Services (GITS)1

What I’m going to talk about ?g g1. Introduction to social network service.

2. The nature of the social network service.

3 f3. Type of social network service.

4. How to benefit of using social network service.

5. How to using social network service for government agencies.

6. Strategies to apply social network service for government agencies efficiency.

7. Problems of using social network service.



A channel to communicate to

target groups (with lower cost).

with citizens

with employers

they are already talking about you they are already talking about you .


A channel to communicate to target groups (with lower cost).



Social network service can be applied to all types of the organization.



A tool for monitoring or tracking consumer.


A tool for monitoring or tracking

Foursquare = Location Base Social Network

consumer.Foursquare = Location Base Social Network



There are no costs to contract

outsource to do the research consumer behavior.



A tool for customer relationship management (CRM).



Online

Paper

http://www.misterdonut.co.th/06_misdoclub/index.php

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http://www.misterdonut.co.th/06_misdoclub/index.php



Develop or Improve product/services.

Customer satisfaction

Brand ValuedBrand Valued



Customer Relationship Management

Customer Experimental Management

Customer Engagement



ExampleExample(GMM+Puriku)

http://www.golf-mike.com/index.php



ExampleExample(GMM+Puriku)

http://www.puriku.com/coin.html


p p


Preparation of activities to achieve the objective goals.


Preparation of activities to achieve the objective goals. Let's see what the consumers want Like Fan Page


What is the Interesting of Social Network Service for Government Agencies?

1. Number of users that social networking increased 1. Number of users that social networking increased

for Government Agencies?

grapidly.

grapidly.

2. Today, all groups use social network based on 2. Today, all groups use social network based on different interests life style.different interests life style.

3. Advances in technology that supports social 3. Advances in technology that supports social 3. Advances in technology that supports social networking usage is more convenience.

3. Advances in technology that supports social networking usage is more convenience.

4 C f t i l t ki t 4 C f t i l t ki t 4. Consumers prefer to use social networking to increase.

4. Consumers prefer to use social networking to increase.

5. The use of social networking via mobile phone in Thailand.

5. The use of social networking via mobile phone in Thailand.


ReferenceReference

http://socialmediagovernance.com/policies.php

http://www.howto.gov/social‐media/using‐social‐http://www.howto.gov/social media/using socialmedia

http://www.inqbation.com/government‐policy‐p // qba o co /go e e po cyon‐the‐use‐of‐social‐media/


Presented by

Onion HeadSiriporn Pongvinyoo

[email protected]


How Benefit of Using Social Network Service?

Education

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