HOW B2C & B2B COMPANIES CAN BENEFIT FROM

THOUGHT LEADERSHIP BOOKS

Both are valid questions in a fast-changing online age where simple words and phrases can mean different things to

different people.

WHAT IS THOUGHT LEADERSHIP? WHAT ARE THOUGHT LEADERSHIP BOOKS?

It’s a way of making a statement that you know what you’re talking about and that you’re the pioneer, the innovator, the expert and the inspirer your customers and your competitors are looking for and looking

out for.

From brand affinity to author rank, we feel B2C and B2B companies can benefit a great deal from publishing thought leadership books.

To some, thought leadership is a point of contact between a company and its customers. To others, it’s a marketing strategy that uses expertise to

build prestige.

But to us, thought leadership and the publication of thought leadership books is the key to a company’s ability to brand its expertise.

Thought leadership books heighten a brand’s affinity by giving that brand a voice in the form of an expert or leader.

Think Richard Branson. Think Warren Buffett.

BRAND AFFINITY

Chances are a lot if not most people out there know more about who they are than about what they do.

And part of the reason for that is that both Branson and Buffett have published thought leadership books that place them, their brands and their

companies ahead of their competition.

They give their accomplishments a voice where there was none and in doing so demonstrate that they mean business and that they’re unafraid to brand themselves and their

expertise.

Customers hesitate. What if I’m making a mistake? Is this really worth it? Do I have the budget for it? Imagine that pondering potential customer wants an article of reassurance, maybe a blog post to nudge them in the right direction, an eBook to tell them everything they want to know but don’t. What would be worse than leaving them empty handed?

SALES CONVERSIONS

Thought leadership books and writings are often the difference between a sale and a loss.

Customers can’t rely on customer service, they need the face of the company, the pioneer behind the brand to speak to them directly and give them the advice and expertise they need through eBooks

and blog posts.

Thought leadership books help you start a conversation with your customers and that conversation is key to building a loyal customer base. But using those books to engage with your customers goes way beyond publishing shareable articles, or developing entertaining

in-app games.

CUSTOMER ENGAGEMENT AND AUTHOR RANK

Thought leadership is not just about having thoughts, but also about having opinions. We see our ideal thought leaders as individuals with an innovative outlook and a way of expressing it that’s eloquent, quotable and that engages directly with an audience.

We do this by using all the tools at our disposable to heighten your thought leader’s online author rank. We want your name to mean

something. We want Google searches to yield results.

There’s no end to how much B2C and B2B companies can benefit from publishing fascinating, inspirational thought leadership books. For a B2C company, thought leadership books align them with their audience by starting a dialogue and by uncovering all the right answers to all

the right questions. What are my customers looking for?

What do they feel I’m doing wrong? What do they feel I’m doing right? For a B2B company, thought leadership books show you how to outshine competitors and embrace clients by showing yourself to be exactly who RosettaBrand aspires to help you become in the world of

brand publishing, an expert.

CONTACT USWWW.ROSETTABRAND.COM