“If you see a better world, you’re morally obliged

to create it ”

Genevieve BellAnthropologist at Intel

Anthropologists can help early stage startup !

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Why did the hire an anthropologist and your startup should hire one too?

An anthropologist studies the human beings and their cultural patterns.

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They are mainly part of NGO’s, Universities,and Non-profit organization.This is a big misconception.

The reality is that startups that are seriousabout understanding their users can also

benefit from working with an Anthropologist!

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Myth about Anthropologists

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It is crucial to have someone in charge of identifyingwhere your product can fit in your customers’ lives.

Anthropologist will work on getting better understanding of your customers’ behavior.

This helps startups create products that people really want.

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Entrepreneurs should gather both qualitative and quantitative research to better understand user behavior.

Anthropologists are qualitative data guru’s, who are able to talk and observe customer habits and needs.

With their help your startup will discover hidden problems and opportunities to generate wilder ideas.

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To hire a good anthropologist, Genevieve Bell encourages entrepreneurs to focus on the following factors:

1 – Great communication skills2 – Ability to run and analyze research3 – Strong research record

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For example, at Intel, Genevieve Bell works on digital literacy.

Since the technology is making our world increasingly complex,people from all age groups need appropriate education

to deal with technological changes.

Think about the longevity of data and its consequences.

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More about the future of tech and anthropology at Intel:Listen to our conversation with Genevieve Bell.

Click here.

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