How and Why Dunkin' Donuts Puts the Fan First in Social, Jessica Gioglio - Social Fresh EAST 2014
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Transcript of How and Why Dunkin' Donuts Puts the Fan First in Social, Jessica Gioglio - Social Fresh EAST 2014
![Page 1: How and Why Dunkin' Donuts Puts the Fan First in Social, Jessica Gioglio - Social Fresh EAST 2014](https://reader035.fdocuments.net/reader035/viewer/2022070300/53f9e2a48d7f72b82e8b4c8a/html5/thumbnails/1.jpg)
Jessica Gioglio @savvybostonian
We Don’t Own Our Channels, Our Fans Do!
Dunkin' Donuts’ Tips For Putting Fans First on Social Media
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We’re A BranDD Built For Social…
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…And We’ve Got Quite a Following
• 11.8 MM+ • Facebook
Fans
• 2.5MM video views
• 655,000+ Twitter Followers
• 5,500+ Pinterest followers
• 93,500+ Google+ followers
• 136,000+ Instagram followers
• 26,900+ Vine followers
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We don’t own our social media channels
- our fans do
Dunkin’ Donuts’ Social Mantra
Dd
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Lessons LearneDD: Tips That Keep Us Running
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Lesson #1: Celebrate Your Fans
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#mydunkin
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Surprise & DDelight
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Lesson #2: Embrace Your Fans As Storytellers
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Fan-InspireDD Storytelling:What Are Your Snackable Moments?
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Lesson #3: Seek Inspiration From Fans For Contests & Promotions
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#DDressed Halloween Twitter & Instagram Contest
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Lesson #4: GooDD Conversation Skills = GooDD Social Media
Funny & entertaining - but never inappropriate
Have something to say
Encourage other voices
Be authentic
Don’t monopolize
Engage
Listen
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Add Personality & Visuals To Responses
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Lesson #5: Add Value With PersonalizeDD Content & Programming
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ESPN/Vine
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Key Takeaways
• Celebrate your fans • Put fans in the spotlight• Surprise & delight them• Embrace fans as storytellers• Respond more than you blast content• Tailor content & messaging to relevant audiences• Use community insights to keep you running
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Questions?
@savvybostonian