Case Study

The ChallengeCart Abandonment Email Segmentation Repeat Purchases

Over 70% of customerswere abandoningshopping carts.

AFR Clothing needed asolution to remindcustomers to purchase.

3 Different types ofbuyers, (International,Donors, Activists).

AFR Clothing needs tosegment their buyers todeliver personalizedmessages.

Only 1% of customersreturned for a secondpurchase.

AFR Clothing needed away to encouragebuyers to remain activein their mission.

The Solution

Personalized & Triggered EmailsWelcome Series Triggered Emails Shopping Cart

Abandonment EmailsOpen rates and click thrurates outperformedindustry averages by30% and 4% respectively.

Automatic CustomerSegmentation and VIPProfiles

Increased conversions by

15%

The ProcessThe Welcome SeriesA/B Testing

Email Opt InCopy

*Note subtle differences "Make a Difference" vs "Subscribe"and letting the customer know they will choose what emails

they will receive.

The Welcome Series

The ThankYou Page

*Note, customers expectations are set. We tell them theywill receive an email from us later, have a CTA and a fun

video to watch

The Welcome Series

First EmailAutoresponder

*Note this email came from the founder rather andcustomer can reply directly

Customers chooseemail frequency fromemail copy.

The Welcome Series

CustomerPreferences

*Note the only required field is "email". Say NO to Form Fatigue

The Welcome Series

Cotent Emails

*Note rarely do we send promotions, we focus on quality content

The Welcome Series

Shopping CartAbandonment

*Note, funny emails. NO PROMO, Personalized with name and product

The Welcome Series

TheUnsubscribe

*Note, every customer touchpoint is a marketing opportunity.

The ResultsDon't Take Our Word For It Ask ThemeCommerce Cosmos has helped my Shopify store grow with behavioral email marketing.

We have reduced cart abandonment and started sending emails our customers love. 

With a series of creative eCommerce emails, we saw 50% open rates and 7% click thru rates. Our customers simply loved receiving them and the results proved that. 

In addition to re engaged customers we now have granular data down to each individual user for all customers who visit our Shopify site, meaning we can engage customers on a personal level and deliver them a unique shopping experience

Kuda BizaFounder AFR Clothing

Pedro MorasPartner AFR Clothing

Increased Conversions by over 14%

http://ecommercecosmos.com/