How advertising affects_children final
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Transcript of How advertising affects_children final
How advertising affects children
By: Kelsey Ellis
Purpose of Ad's Focusing on Children
• The main purpose of advertising is to attract people and make money.
• Children are targeted because they are easy to manipulate. • Ad's make and impression on children, what children see
and hear they believe. • Advertising to children has been a long successful way to
build a solid consumer base that will win the minds of children in order to secure a lifetime of consumer purchasing.
• "Advertising at it's best is making people feel that they are without their product, you're a loser. Kids are very sensitive to that."(Nancy Shalek)
Advertising food affects diet
• Many of the advertisements that children are being exposed to are food ad's.
• These ad's are mostly products of low nutrition value.
• McDonalds spends roughly $570 million a year on advertising.
• These ad's effect children because they will most likely lead to obesity.
• Kid's meal boxes advertise shows, characters, etc. which is another way that children are attracted to fast food restaurants.
Cont...
Advertising encourages materialism
• A recent national survey, 95% of adults say that children are too focused on buying and consuming things, and almost 80% agree that limits should be placed on advertising to children.
• Ad's that encourage materialism can effect children's self image and values.
Cont...
• Children beg their parents for the product advertised.They may insist on a particular pair of branded jeans only and be against the other brands of clothing in the store.
• When children see these advertisements it gives a wrong impression on their young minds and they start giving a lot of importance to materialistic joys.
Advertising promotes violent games and video's• Children, mostly boys are
drawn to violence.• When ads promote violent
video games it can lead to: • Aggression• Loss of self-control
Advertising encourages early drinking • Children who are exposed to alcohol and
tabacco advertising are more likely to have positive feelings about those substances and start using them at a young age.
• Although most children don't start drinking until the pre-teen or teen years, belief in media messages that drinking is a positive or desirable activity is already developing by age six.
• It's well established that alcohol use plays a substantial role in the three leading causes of death among teens and young
Cont...• Three factors affect the influence of alcohol advertising on pre-
adolescents:
• a) the context in which the advertisements are viewed
• b) the support of significant others• c) the extent to which alcohol is glamorized.
Sources
• Gayagay, Lisa. How children are affected by advertising. http://www.helium.com/items/1201759-how-advertisements- affect-children. Helium: Family Values.October 7, 2008.
• TV Advertising and its effects on Children. http://www.bgsu.edu/departments/tcom/faculty/ha/tcom103fall2003/gp14/.
• John, Deborah; Chaplin, Ian. Growing up in a Material World: Age Differences in Materialism in Children and Adolescents. http://carlsonschool.umn.edu/assets/93681.pdf.
• Special Issues for Young Children. http://www.media-awareness.ca/english/parents/marketing/issues_kids_marketing.cfm
• Harris, Sarah. Violent Video Games Make Children Lose Self Control. http://www.dailymail.co.uk/news/article-420218/Violent-video-games-make-children-lose-self-control.html
• Alcohol Advertising and Youth. http://www.marininstitute.org/Youth/alcohol_ads.htm• Alcohol Advertising and
Kids. http://www.media-awareness.ca/english/resources/educational/teaching_backgrounders/alcohol/alcohol_backgrounder.cfm