How a Healthcare Tech Company Drove $455k in New Revenue

Our client is a SaaS technology company whose solutions help healthcare providers and pharmacists engage with their patients to achieve better health outcomes and to positively impact the provider’s bottom line.

Their software analyzes patient and clinical data and provides insights and next steps for promoting clinical interventions and more efficient pharmacy workflows.

About the Client

The Challenge

Coupled with the lack of brand recognition, the

brand’s positioning and messaging were unclear,

placing a strain on generating high-quality leads

and resonating with ideal consumers.

Content creation was lacking a thoughtful,

effective SEO strategy, negatively impacting

organic traffic and rankings. Paid ads and landing

pages were not conversion-optimized.

The client’s CRM was underutilized, and rarely

nurtured leading to missed opportunities.

Audiences were not properly segmented, leading

to poorly performing email campaigns.

Limited Organic & Paid Presence

Underleveraged CRM

Limited Brand Clarity & Recognition

The Solution:

Revitalization & Restructuring of the Brand

ProperExpression re-envisioned and elevated the brand and website through

a meaningful content strategy, powerful conversion rate optimized design,

strong visual messaging and intelligently structured SEO. These efforts aimed

to enhance the company’s digital positioning that supported the corporate

realignment in the pursuit of enterprise clients.

CRM Migration, Lead Nurturing & Audience Segmentation

The ProperExpression team migrated existing data to a more cost-effective,

strategic CRM and created email nurturing campaigns and workflows for

segmented audiences, with content tailored to each stage of the buyer’s

journey.

Positioning, Landing Page Creation & Paid Ads

In support of paid ad campaigns across several platforms, ProperExpression

instituted keyword-rich and conversion rate optimized landing pages with

improved product positioning. In addition, bid strategies, target keywords

and placement strategies were monitored and optimized daily to continuously

improve Returns On Ad Spend.

The Results

$455kTOTAL REVENUE

GENERATED

Through an omnichannel marketing strategy, ongoing content creation, implementation of proper analytics and tracking, brand refresh and website redesign, ProperExpression set the client up for continuous success in closing new business and enhancing overall brand awareness and visibility.

92%ROI OVER 15 MONTHS

70%YOY AD REVENUE

GROWTH

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ProperExpression is an integrated growth marketing agency. Our marketing strategists bring a deep

understanding of all aspects of marketing, helping clients implement integrated marketing strategies, create

synergies, and take advantage of opportunities while demonstrating strong alignment with business goals. Our

expert technicians bring years of experience in crafting, implementing, and optimizing all components of well-

executed campaigns.

Star t Growing Revenue Today