How a Cosmetics Firm Increased their Market Share by

18% in just 2 Quarters through an Ultra Efficient Mailing

Campaign

The Client

After much research, B2Bdatapartners was selected to manage the entire

mailing fulfillment order

B2Bdatapartners picked a team of professionals dedicated for this assignment.

The team identified the major tasks to be:

Identify the target audience and build a mailing list Prepare a package that can hold the sample at the same time suit USPS

mailingMaintain low weight of the package to reduce postage costsReinforce the brand through quality, value proposition and flawless service

B2Bdatapartners took care of the entire process including:

Drafting the content Designing the product and brand information

Printing the materialPrinting the materialPackaging the sample keeping the weight in mindLabeling as per requirementShipping and managing the inventory

B2Bdatapartners took care of the project from A to Z, achieving a 96% on-time mail delivery ratio. This helped the cosmetic company to increase their market share by 18% in just 2 quarters. The advertising firm won the contract to manage the complete advertising for coming two years.

The client is an advertising firm, based in Illinois with customers spread across

12 countries. The advertising firm specialized in products launched and brand

building apart from covering regular advertizing requirements.

The firm took up a 10 million dollar mailing fulfillment assignment for a consumer oriented international cosmetic company. The objective was to reach out to the female consumer population, preferably of an age group between 16 and 28, from all major cities of USA. The cosmetic company also wanted to distribute a product sample. The branding assignment of this magnitude required an established direct marketing vendor with experience and an excellent track record of handling such massive projects.

Challenges:

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Solution:

The Client

Industry

Annual Revenue

Employees

Testimonial

Established Firm from Illinois

Advertising and Branding

US$120 Million

4,286

“B2Bdatapartners has helped us bag the biggest contract ever in our 4 years of existence. They were true professionals operating with real conviction and commitment. I really admire their process management style and domain knowledge which has helped us expand multi-fold.”

Michael RossVP – Operations

Case Study

www.b2bdatapartners.com 800-382-4081 info@b2bdatapartners.com